Head Coach Mentality: How GMs Build Winning Teams Through Managers

Dealer Talk With Jen Suzuki

Many of you know this but I am privileged to work alongside so many high performing dealerships and their leadership. Most top 20 in the country for their brands. I use my podcast to share what I learn, teach and implement with the end game - building a championship team.

In this episode, we dive into the critical role General Managers (GMs) play as the "head coaches" of their dealerships, driving performance through daily coaching of their management teams. Achieving championship-level results—rising above all stores in the region or country—is no small feat. It requires a relentless focus on developing managers into high-performing coaches who can guide their teams to win every day.

We explore how top-performing GMs pull their managers in, just like a head coach, to model effective coaching strategies. From improving team execution with tools like guest sheets and CRMs to perfecting follow-up texts, coaching managers daily is a game-changer.

You’ll also hear real-life tactics, like how one GM taught his Service Director to implement a "stamp" system for declined work, bringing more awareness to the shop and protecting their people. It's all about leading by example, fostering collaboration, and helping managers pass those skills on to their teams.

We'll also cover the importance of private one-on-one coaching over public scolding, creating a culture of learning, and ensuring team members feel supported, motivated, and empowered to perform.

If you’re a GM or dealership leader, this episode gives you actionable strategies to elevate your managers, instill confidence in your teams, and drive better results. Coaching doesn’t stop at performance talks—it’s about getting involved, listening, and leading by example in every aspect of the business.

Dealer Talk with Jen Suzuki Podcast |[e-mail] | 800-625-1590 | edealersolutions.com

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