Boost Your Car Sales: How Call Evaluation Drives Dealership Success with Jen Suzuki

Dealer Talk With Jen Suzuki

In this episode, I get into the power of evaluating recorded sales calls—an often overlooked yet incredibly effective tool for driving more deals in automotive sales. I’ll share my personal journey into car sales, where I learned that phone calls were the true goldmine for lead generation, not just waiting for walk-ins. As the founder of the first internet sales training company, I’ve seen firsthand how dialing in on your phone process can make all the difference. Sales calls is how I built my business selling cars!

You'll learn how listening to and evaluating calls can directly impact your sales goals and why this is the lowest hanging fruit in your dealership's growth strategy. I’ll explain why many managers fail to listen to recorded calls, and how taking the initiative to evaluate and coach on call processes will give you a competitive edge.

This episode breaks down how to identify key issues like low energy, poor engagement, and lack of control in calls. I’ll walk you through how to engage your team with specific, actionable questions that foster self-reflection and improvement—without creating a negative atmosphere. After all, coaching is about building people up, not tearing them down!

Whether you’re a manager or a sales rep, you’ll come away with concrete techniques to evaluate calls, lead more effective coaching sessions, and improve the overall sales process. Plus, I’ll share some tips for making call evaluations a fun, engaging team activity that drives progress.

Tune in to learn how you can turn every incoming call into an opportunity to close more deals and develop your team's skills for long-term success.

Dealer Talk with Jen Suzuki Podcast |[e-mail] | 800-625-1590 | edealersolutions.com

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.