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Defining Your Geographic Market: Stay Regional or Go Global? - CFH #24
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Вміст надано MSSP Alert. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією MSSP Alert або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
You’re a big fish in a pretty big pond. But there are vast oceans to explore. Do you test the waters or not? For MSSPs who have prospered regionally, there’s a lot to be considered before expanding into new geographical territories, especially international markets. Such as: business culture differences, market preferences, regulatory factors, language barriers, and differences in cyber threat risk factors. This segment will examine these factors as well as the client’s point of view. After all, you need to figure out how to sell to them as a newcomer in a particular market.
Show Notes: https://securityweekly.com/cfh-24
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