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Вміст надано Kelly Bennett. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Kelly Bennett або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Emerging Brands Podcast

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Вміст надано Kelly Bennett. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Kelly Bennett або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Industry conversations with people building the coolest CPG brands. Hosted by Kelly Bennett
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179 епізодів

Artwork

Emerging Brands Podcast

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iconПоширити
 
Manage series 3558049
Вміст надано Kelly Bennett. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Kelly Bennett або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Industry conversations with people building the coolest CPG brands. Hosted by Kelly Bennett
  continue reading

179 епізодів

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In this episode, I’m joined by Steph Hon, founder and CEO of Cadence —a pioneering consumer systems brand redefining how we store and carry the essentials. With a vision to transform the everyday with the same level of intention and innovation as Apple or Dyson, Steph launched Cadence in 2020 to bring form, function, and sustainability into the personal care category. Cadence creates beautifully designed, endlessly refillable containers made from ocean-bound plastic and scrap materials. Built for travel, everyday routines, and intentional living, the brand is setting a new standard for modular design, durability, and waste reduction—one capsule at a time. Inside the Episode: How Steph’s background shaped the brand’s mission The innovation process behind Cadence’s modular, sustainable capsules Advice for founders building category-defining products Shop here! This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details!…
 
In this episode, I’m joined by Hailey Yaffa, founder of DateWorthy —a frozen, date-based snack brand redefining what indulgence looks like with real, high-quality ingredients. Hailey moved to NYC post-grad and began her career in finance before pivoting to create something more meaningful. With a lifelong sweet tooth and a personal history of disordered eating, she became passionate about raising her standards—not just in food, but in every aspect of her life. Dateworthy is a decadent-yet-clean snack made with organic ingredients: dates, almond butter, banana, dark chocolate, shredded coconut, and a touch of sea salt. It’s designed to satisfy your cravings and remind you to choose better—for yourself and your body. Inside the Episode: How Hailey’s personal journey and shift from finance to food inspired the creation of DateWorthy The product development process behind building a frozen snack brand Advice for first-time founders creating brands rooted in personal transformation Shop here! This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details!…
 
In this episode, I’m joined by Alyzeh Rizvi, co-founder and CEO of Peepal People —a bold, modern South Asian pantry brand reimagining traditional condiments for the way we eat today. With a background in architecture and product design from RISD, Alyzeh spent years leading brand innovation and impact-driven research at IDEO.org and the Gates Foundation, working with clients like Gallo, Smoothie King, and Coca-Cola. She launched Peepal People in 2021 with a mission to build a more inclusive food aisle—one that centers culture, community, and real flavor. Peepal People fuses heritage cooking techniques with better-for-you ingredients, creating South Asian condiments with less sodium, sugar, and cholesterol—without compromising taste. What started at the dinner table has evolved into a vibrant, fast-growing brand that’s reshaping how South Asian flavors show up in the modern kitchen. Inside the Episode: How Alyzeh’s design background and cultural roots inspired the vision for Peepal People The strategy behind reimagining traditional condiments to meet today’s flavor and health expectations Advice for founders building inclusive, culture-forward food brands with impact Shop here! This podcast episode was made possible by Hummingbirds . Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details!…
 
n this episode, I’m joined by Lauren Picasso, CEO and founder of Cure Hydration —the only science-backed, plant-based electrolyte mix with no added sugar. A Harvard MBA and triathlete, Lauren’s own struggle with hydration led her to create a clean, better-for-you solution she couldn’t find on the shelf. She launched Cure in 2019, and today it’s one of the fastest-growing brands in the category, recently ranking 568th on the Inc. 5000’s 2024 list. Cure is formulated for all ages, delivering daily hydration without compromising on ingredients or taste—offering an alternative to traditional sports drinks with unnecessary sugars and artificial additives. Inside the Episode: How Lauren’s personal experience as an athlete sparked the idea for Cure Hydration The strategy behind building a science-backed, plant-based brand that stands out in a crowded hydration category Advice for founders scaling a health-focused CPG brand while staying true to clean ingredient standards Shop here! This podcast episode was made possible by Hummingbirds- a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details!…
 
n this episode, I’m joined by Maura Duggan, founder of Fancypants Baking Co. , a brand baking cookies that feel downright good—made with real, recognizable ingredients and a whole lot of heart. After earning a master’s degree in Mind, Brain, and Education from Harvard, Maura found herself drawn back to baking as a way to shake off the stress. Since 2004, Maura has grown Fancypants into a company known for incredible taste, quality ingredients, and sustainability. Today, their cookies are made with butter and eggs, zero artificial ingredients, and upcycled oat flour—baking with purpose while minimizing waste. Inside the Episode: How Maura launched Fancypants as a fresh baked cookie brand 20+ years ago The strategy behind shifting from fresh baked into CPG Advice for founders balancing nostalgia, innovation, and positive impact in CPG Shop here! This podcast episode was made possible by Hummingbirds— a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details!…
 
In this episode, I’m joined by Jessica Hamel, founder of PlantChi —a brand on a mission to make wellness effortless, rebellious, and packed with real plant power. With over 20 years in branding and experience as a former CPG founder, Jessica is also an ultra-runner and competitive sailor—her drive and passion for performance deeply inform how she approaches nutrition and product development today. PlantChi’s superseed blends are designed to simplify nutrition: easy to use, packed with protein, fiber, and essential nutrients, and made to sprinkle onto meals without any fuss. Inside the Episode: How Jessica’s journey from founder to athlete shaped her mission to simplify wellness The strategy behind creating functional, nutrient-dense products that integrate effortlessly into modern lifestyles Advice for emerging founders building brands that prioritize both health and ease for consumers Shop here! This podcast episode was made possible by Hummingbirds- a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details!…
 
In this episode, I’m joined by Maria Covarrubias, Mexican-American chef and founder of Cien Chiles , a brand bringing the vibrant flavors of her childhood to kitchens everywhere. Inspired by the wisdom of her Abuela and a desire to share her cultural heritage, Maria created a line of hot sauces that do more than bring heat—they celebrate flavor, creativity, and culture. Inside the Episode: How Maria’s family roots, culinary background, and CPG experience inspired the creation of Cien Chiles The philosophy behind “Real Food, Real Flavor” and redefining hot sauce as a culinary art Advice for founders turning personal heritage into authentic, market-ready products This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.…
 
In this episode, I’m joined by Amos Golan, founder and CEO of Chunk , a company redefining what’s possible in plant-based meat through cutting-edge fermentation technology. Amos brings an impressive background spanning organic chemistry, human-computer interaction, agtech, biotech, and food innovation—including time leading Ferrero’s Open Innovation team. He’s also a trained chef with a personal passion that deeply influences his approach to product development. Chunk uses proprietary fermentation techniques to create plant-based meats that deliver a deeply satisfying eating experience, mimicking the texture, color, and taste of traditional meat. Chunk is bringing chefs and foodservice operators a plant-based option with no preservatives, additives, or binders—and raising the bar for quality and innovation in the category. Inside the Episode: How Amos’s diverse background—from biotech to culinary school—shaped his approach to launching Chunk The innovation behind Chunk’s proprietary fermentation process and why it’s different from other plant-based meats Advice for founders working at the intersection of food and science This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.…
 
In this episode, I’m joined by Celena Ruiz, Category Manager at Fresh Thyme Market , where she oversees the poultry and seafood departments and plays a key role in bringing fresh, innovative products to shelves. Celena is passionate about supporting local businesses and helping emerging brands succeed in a competitive retail environment. We dive into what category managers look for when evaluating new brands, how Fresh Thyme Market approaches innovation and differentiation. Inside the Episode: How Celena’s passion for local shapes her work as a category manager What founders need to know to stand out when pitching retail buyers Advice for emerging brands navigating early retail partnerships and growth This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.…
 
In this episode, I’m joined by Angie Tran, co-founder of Kind Laundry —a modern laundry care brand on a mission to make laundry better for the planet, pets, and people. Angie’s path to entrepreneurship began after more than a decade in corporate marketing, followed by an early investment in a healthy fast-food chain. But it was ecommerce and the CPG wellness space that captured her heart—and where she saw an opportunity to innovate. Kind Laundry offers high-performance, sustainable laundry products designed to transform an everyday chore into a small act of self-care (yes, it’s possible to enjoy laundry!). With plant-based, eco-friendly ingredients and plastic-free packaging, Angie and her team are challenging traditional household products while keeping sustainability at the core. Inside the Episode: How Angie transitioned from corporate marketing to CPG entrepreneurship with a mission-driven brand The strategy behind building a wellness-inspired laundry care brand that resonates with today’s conscious consumers Advice for founders disrupting legacy household categories and driving sustainability through product innovation This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.…
 
In this episode, I’m joined by Laurel Orley, CEO and co-founder of Daily Crunch Snacks —a women-owned, Inc. 5000 snack company shaking up the category with its Uniquely Crunchy™ sprouted nut snacks. Laurel brings over 15 years of marketing experience, much of it at Unilever, where she led flagship brands like Dove and Hellmann’s before launching Daily Crunch in March 2020. Daily Crunch satisfies those irresistible crunch cravings with nutrient-dense, superfood snacks that deliver on taste, texture, and clean ingredients—all with minimal added sugars. Laurel shares how she navigated launching during the early days of the pandemic, scaling quickly, and staying focused on product differentiation in a crowded snack space. Inside the Episode: How Laurel’s background in big-brand marketing shaped the strategy behind Daily Crunch The process of creating a distinctive, better-for-you snack that stands out with texture and simplicity Advice for founders on scaling thoughtfully, brand positioning, and distribution This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.…
 
In this episode, I’m joined by Shanice Black, co-founder of Ting A Ling —a Caribbean-inspired food brand bringing bold, authentic Jamaican flavors to kitchens everywhere. Shanice is on a mission to make Caribbean cuisine more accessible while honoring tradition and delivering clean, better-for-you ingredients. Ting A Ling’s vibrant line of sauces and marinades captures the spirit of the islands, allowing home cooks to infuse everyday meals with the flavors of Jamaica—without sacrificing quality or simplicity. Shanice shares her journey as a founder balancing cultural authenticity, product development, and scaling an emerging brand. Inside the Episode: How Shanice’s Jamaican roots inspired the creation of Ting A Ling and its mission to celebrate Caribbean food culture The strategy behind developing authentic, approachable sauces made with better-for-you ingredients Advice for founders bringing heritage-driven products to a broader audience This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.…
 
In this episode, I’m joined by Tenley Fitzgerald, Vice President of Marketing at Yes! Apples —a bold, modern apple brand with deep roots in New York agriculture. With over 100 years in the apple business, Yes! Apples is a network of 50+ family farms growing more than 10 high-quality varieties—and stands out as the only female-run apple organization in the country. Tenley began working with the team as a freelancer in 2017 and ultimately led the charge to take the Yes! Apples brand from concept to consumer launch. Since then, she’s built a powerhouse in-house marketing team and brought apples into the lifestyle and CPG conversation—partnering with brands like Martinelli’s and Ithaca Hummus, and showcasing the brand at Pop Up Grocer and Cherry Bombe Jubilee. With past experience at FreshDirect, Blue Apron, and Beyond Good, Tenley brings a deep understanding of integrated marketing, storytelling, and brand building in food. Inside the Episode: How Tenley transformed Yes! Apples from a traditional grower network into a national lifestyle apple brand The strategy behind turning apples into an experience Advice for brand marketers looking to evolve heritage categories with a fresh, modern voice This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.…
 
In this episode, I’m joined by Derek Springston, CEO and Managing Partner of Moxie Sozo —the award-winning, Boulder-based branding and design agency celebrating its 25th anniversary this year. Derek’s journey is a true creative arc: he started as an unpaid intern and worked his way up to lead the agency that now serves some of the most disruptive brands across food, beverage, and beyond. Under his leadership, Moxie Sozo has created standout work for brands like Boston Beer Company, Campari America, and Danone—along with countless natural food startups and global lifestyle brands. His approach blends design strategy with business acumen, helping brands break through crowded categories with bold, authentic creative. Inside the episode How Derek went from unpaid intern to CEO of one of the most respected creative studios in CPG The strategy behind building iconic, emotionally resonant packaging—and why it still matters Advice for founders investing in branding for the first time, and what great branding This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.…
 
In this episode, I’m joined by Kristy Snyder, lifelong educator and co-founder of the Enthuse Foundation —an organization dedicated to supporting women entrepreneurs in the CPG space through education, community, and funding. Kristy’s passion for teaching and mentorship has been a constant throughout her career, and with Enthuse Foundation, she’s helping create access and opportunity for the next generation of female founders. From grant programs to pitch competitions, community events to founder education, the Enthuse Foundation is focused on breaking down barriers and building up women-led brands with the tools and support they need to grow. Inside the Episode: How Kristy’s background in education inspired the creation of the Enthuse Foundation The foundation’s approach to founder support through grants, learning, and connection Advice for women in CPG navigating early-stage growth and how to tap into available resources This podcast episode was made possible by Hummingbirds Hummingbirds is a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They’re an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details.…
 
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