The Truth About Focus Groups and the Leverage They Give Our Clients

The Legal Truth

“I'm getting old,” Dirk Derrick says with a chuckle. “But before I drop off this earth, I want the database of information that prevents people from being drug out by the insurance industry. I want the ace of spades.”

Dirk believes the ace of spades is jury focus groups. He believes this, because Derrick Law Firm has conducted 400 juries since 2019 and doesn't plan to stop anytime soon. “Right now, we've got people signed up in every county in the state, so we’re gonna take it statewide so that we also have cases on almost every county in the state,” he tells Pearl Carey, on the firm’s professional staff,

As Dirk explains, focus groups take away the leverage that insurance companies have typically held over plaintiffs. He envisions a time when the firm will have enough data from focus groups to benefit the entire state by curbing the flow of unnecessary litigation.

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☑️ Dirk Derrick | Derrick Law Firm | LinkedIn

☑️ Pearl Carey | Derrick Law Firm | LinkedIn

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Derrick Law Firm Injury Lawyers has included the information on this podcast as a service to the general public. Use of this podcast and any related materials does not in any manner constitute an attorney‐client relationship between Derrick Law Firm Injury Lawyers and the user. While the information on this podcast is about legal issues, it is not intended as legal advice and should not be used as a substitute for competent legal advice from a licensed professional attorney in your particular state. Anyone seeking specific legal advice or assistance should retain an attorney.

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In this podcast you will hear information about focus groups. Please note that not all of the Firm’s cases are presented to a Focus Group. Additionally, when speaking about juries or jurors in relation to a focus group, we are speaking of focus group participants and not actual trial juries or jurors.