How Healthcare Uses Blended Workforces to Save Your Life with Lauren Bartlett

Blended Workforces at Work

IN THIS EPISODE...

Meet Lauren Pasquale Bartlett, Chief Marketing Officer at Ingenovis Health, a company that leads brand strategy and marketing for a family of renowned healthcare staffing brands. Ranked among the Top 5 U.S. healthcare staffing firms, Ingenovis Health is committed to nurturing healthcare talent. Laruen’s visionary leadership has propelled Ingenovis Health to the forefront of the industry, with innovative initiatives like the Ingenovis Health ACT program empowering healthcare professionals.

In this episode, Lauren explores the evolving landscape of blended workforces and the critical role of AI in shaping staffing trends. From preparing and placing medical talent to selecting and managing external pools for marketing, she shares valuable insights into navigating the complexities of the healthcare industry.

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Full show notes, links to resources mentioned, and other compelling episodes can be found at http://BlendedWorkforcesAtWork. (Click the magnifying icon at the top right and type “Lauren”)

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ABOUT LAUREN BARTLETT:

Lauren Pasquale Bartlett is the Chief Marketing Officer for Ingenovis Health and its esteemed family of brands, which includes trusted names such as Trustaff, Fastaff, HealthCare Support, U.S. Nursing, VISTA Staffing Solutions, Springboard Healthcare, and CardioSolution. Within the Executive Leadership Team, she holds a pivotal role, in directing brand strategy, marketing initiatives, and communications endeavors.

Under Lauren's guidance, Ingenovis Health has soared to prominence, securing its position among the Top 5 Largest U.S. Healthcare Staffing Firms according to Staffing Industry Analysts (SIA). Her visionary leadership has been instrumental in shaping the company's identity in a fiercely competitive landscape. Notably, she spearheaded the creation of the groundbreaking Ingenovis Health ACT program, a revolutionary suite of resources tailored to empower healthcare professionals to flourish and progress in their careers.

Lauren's impact extends beyond strategic planning; she has redefined the company's digital marketing landscape, orchestrating campaigns that have yielded unparalleled growth in candidate acquisition and engagement, delivering substantial returns on investment. Recognized as a paragon of excellence, her marketing and communications team consistently sets industry benchmarks.

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WHAT TO LISTEN FOR:

1. What is a blended workforce and how does it relate to talent acquisition and healthcare staffing?

2. How is AI influencing trends in healthcare staffing and the availability of talent pools?

3. What steps are involved in preparing and placing medical talent within blended workforces?

4. How do leaders go about selecting and managing external talent pools for marketing efforts within the healthcare industry?

5. What strategies are employed for branding and retaining talent within the healthcare sector?

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FEATURED TIMESTAMPS:

[04:06] Unveiling Ingenuous Health

[09:34] AI in Healthcare: Transforming Diagnosis and Talent Matching

[14:16] Preparing Healthcare Talent

[17:01] Leveraging External Talent for Marketing Success

[19:52] Integrating External Talent into Your Team

[21:46] Strategic Vendor Selection

[23:35] Signature Segment: Lauren's entry into the LATTOYG Playbook: Crafting a Purpose-Driven Brand

[30:13] Signature Segment: Lauren’s LATTOYG Tactics of Choice: Leading with Courageous Agility

[34:13] Connecting with Ingenuous Health

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LINKS FOR LAUREN:

Website URL: www.ingenovishealth.com

LinkedIn Bio Link: https://www.linkedin.com/in/laurenpasquale/

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ADDITIONAL RESOURCES FOR YOU:

Overview: The Lead at the Top of Your Game Leadership Development Experience