EP 25: The Future of AI in Sales and Marketing Alignment
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Today on the Demand Gen Pod, we're delving into the world of B2B paid advertising and uncovering strategies to maximize return on investment (ROI). In this episode, we'll explore the key tactics and approaches that can help businesses make the most of their paid advertising campaigns in the B2B space. Join us as we discuss defining goals and targeting the right audience, choosing the most effective advertising channels, crafting compelling ad copy and creative, and optimizing landing pages for conversions. We'll also dive into monitoring and measuring campaign performance, retargeting and remarketing strategies, budget allocation, and scaling for continued success. So, if you're ready to unlock the secrets to driving exceptional ROI from B2B paid advertising, stay tuned as we reveal expert insights right here on the Demand Gen Pod!
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