Inside GTM Systems at Hubspot - Rich Archbold

RevOps FM

Running business systems at enterprise scale has some unique challenges—especially when that enterprise is Hubspot.

Today we're fortunate to chat with Rich Archbold, whose team supports all GTM systems and automation at Hubspot, including Hubspot's own Hubspot implementation.

This is a truly fascinating peek behind the scenes at one of the most iconic tech companies. Rich also shares generously from his deep experience, providing insights into how to foster a culture of agility, customer-centricity, and impact within a business systems team.

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About Today's Guest

Rich Archbold is VP of Engineering for GTM Systems at Hubspot. He is passionate about building and scaling high-performing, highly engaged teams that build and operate world-class, mission-critical technology products and services. Prior to Hubspot, he held business systems and engineering leadership roles at Intercom, Facebook, and Amazon.

https://www.linkedin.com/in/richardarchbold/

Key Topics

• [00:00] - Introduction
• [01:06] - Transitioning from engineering to business systems
• [10:42] - GTM systems team structure at Hubspot
• [15:17] - Centralized vs. decentralized systems ownership
• [20:51] - Hubspot’s tech stack
• [23:02] - Can Hubspot work at enterprise scale?
• [25:11] - Hubspot Prospecting Workspace
• [31:16] - Use of Workato
• [33:24] - Lead processing systems
• [36:23] - Data quality
• [46:22] - Prioritization

Thanks to Our Sponsor

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Resource Links

• 6 things I learned the hard way leading business systems

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