Exploring Digital Media Strategies with Katie Vesbach, Media Director at Green Rubino

The Paid Media Playbook

In this episode of The Paid Media Playbook, hosts Laura and Lisa sit down with Katie Vesbach, the Media Director at Green Rubino, a leading Seattle-based agency. Katie shares her journey from a specialist to a director-level role and offers insights into the ever-evolving world of digital media. From leveraging first-party data and CRMs to optimizing advertising strategies in the age of AI, Katie provides practical tips and wisdom for navigating the complex media landscape. Whether you're a seasoned marketer or new to the field, this episode is packed with actionable advice and industry knowledge.

Chapters:

• 00:00 - Introduction
• Laura and Lisa introduce the episode and guest Katie Vest Bach, Media Director at Green Rubino.
• 02:15 - Katie’s Career Journey
• Katie discusses her path from starting in media to becoming a director at Green Rubino.
• 05:30 - The Evolution of Digital Media
• A look at how digital media has changed over the years and the impact on advertising strategies.
• 7:45 - Leveraging First-Party Data and CRMs
• Katie explains the importance of first-party data and CRMs in creating effective advertising campaigns.
• 10:30 - Tips for Aspiring Media Professionals

Advice from Katie on how to succeed in the media industry and grow into leadership roles.

Links and Resources:

• Subscribe to our newsletter here
• Lisa Wekellis on LinkedIn
• Laura Szczes on LinkedIn
• Double Z Media Website
• Double Z Media on LinkedIn

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