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Ep. 44 Joshua Palau from Pfizer chats with AdTechGod
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AdTechGod sits down with Joshua Palau
Joshua Palau is the VP, Performance Media at Pfizer.
He is a seasoned marketer and has a ton of experience spanning some of the world's most iconic brands including Johnson & Johnson, Disney, Comcast, Bayer, and LendingTree.
On this episode of our podcast, Joshua Palau dives into a topic he feels strongly about: the artificial separation of brand and performance marketing. Drawing from his experience at Pfizer and other major companies, Joshua argues that everything in marketing drives performance—it's just a matter of how you measure it.
He emphasizes the importance of integrating brand-building efforts with performance channels rather than treating them as separate entities.
Joshua shares insights on why building a strong brand is crucial for driving sales and why marketers should avoid putting brand and performance into separate buckets.
Tune in for a compelling discussion on why "everything is performance."
Thank you to LiveIntent for sponsoring this episode.
Takeaways
- Networking and building connections at industry events like Cannes can be valuable for marketers.
- Creativity is essential in marketing, and the focus on creative thinking is increasing.
- The healthcare industry requires a thoughtful and targeted approach to marketing due to privacy and compliance regulations.
- Understanding the value you bring to the conversation and focusing on solving business problems can help build strong relationships with clients.
- The separation of brand and performance marketing is a controversial topic, and it's important to recognize that building a brand can lead to performance outcomes.
Chapters
- 00:00 Introduction and Background of Joshua Palau
- 02:15 The Value of Networking and Building Connections
- 06:04 The Importance of Creativity in Marketing
- 10:17 Navigating the Challenges of Marketing in the Healthcare Industry
- 29:22 The Controversy of Separating Brand and Performance Marketing
Learn more about your ad choices. Visit megaphone.fm/adchoices
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