))
How do I create a marketing plan and the importance of getting it right?
Manage episode 402035522 series 3502529
Вміст надано Laura Hanlon & Adam Smith, Laura Hanlon, and Adam Smith. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Laura Hanlon & Adam Smith, Laura Hanlon, and Adam Smith або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Our guest on this episode is Sarah Fox, a brand marketing consultant and founder of Fox and Fox Agency.
Sarah offers fractional CMO services through her agency, providing strategic guidance and coaching to scale businesses.
When creating a marketing plan, Sarah advises starting with strategy - understanding the audience, competitors, and what attracts customers, then using this to inform key messages, campaigns, and tactics.
Sarah shared a successful Black Friday example where focusing on understanding customers rather than just discounts led to increased sales, sentiment, and returning customers.
Key Takeaways:
- The benefits of hiring a fractional CMO.
- How to create a marketing plan.
- The difference between a strategy and a tactic.
- Customer-centric marketing strategies and campaigns.
- Involving stakeholders in business strategy.
Links:
Sarah Fox
LinkedIn - https://www.linkedin.com/in/imsarahfox
Website - https://bemorefox.co
31 епізодів
Поширити
