Film Marketing Review - The One About 'Last Night In Soho'
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“A murder in the past. A mystery in the future!”
The marketing promises a 1960s nostalgia fest with bright colours and a pumping soundtrack. It is in fact a murder mystery with a touch of time-travel.
In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards discuss why this fantastic and technically superb movie by Edgar Wright deserved a bigger audience and why the film failed at the box office despite the rave reviews.
'Last Night In Soho' mixes glitzy and dark elements and that is true of the promotional campaign with attention grabbing posters, trailers and social media posts - but was it enough for audiences?
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About the Film Marketing Academy
It all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive library of over 100 film marketing campaigns reviewed and organised into 6 main collections:
- '70s and '80s Classics
- Action and Adventure
- Horror and Terror
- Sci-Fi and Fantasy
- Thriller and Mystery
- Comedy and Drama
New film marketing reviews are added regularly alongside interviews with marketing professionals from the movie industry and beyond. So don't miss out and follow us right now!
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Do you fancy even more film marketing stories?
Follow us online for bonus content on film marketing and promotional tactics from across industries:
The Film Marketing Official Website
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Roger Edwards on LinkedIn, Facebook, Instagram, Twitter, YouTube
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Thank you for listening, watching and reading this Film Marketing Review with Pascal Fintoni and Roger Edwards. Feel free to send us your movie suggestions and favourite film marketing tactics for a future episode.
Until the next time, continue to make your film marketing campaign better and faster.
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The opinions expressed are the authors’s own and do not necessarily reflect the views of the filmmakers, distributors, marketers, cast and crew mentioned. Whilst we take every precaution to ensure that facts are correct, errors and omissions may occur and the authors assume no responsibility or liability. For a full version of our disclaimer notice please click here.
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