1: "You're Too Expensive" — A $50,000 Self-Worth Lesson

Elizabeth Yang Show: Social Sales Strategy for Diverse Leaders

How many times have you heard the “you’re too expensive”?

Early in my business, I was talking to a multiple six-figure business owner who wanted to work with me. had been talking for quite some time.

When we finally moved forward and got to the sales conversation and we started talking about pricing, I shared my pricing was $5,000 to work together.

She said to me, “Elizabeth, That's a lot. That's too expensive for me.”

I wanted to cave in to help her.

But I didn’t cave and she said she would think about it.

Six months later, I found out she invested $50,000 in another coach.

In this episode, I’m sharing my $50,000 lesson on this objection and the big AHA moment I had when I first started my business that catapulted my self-worth and changed the way I approached sales that grew my business to half a million dollars in sales

Tune in for:

• The problem with “charging your worth”
• Why a multiple-six-figure entrepreneur said $5,000 was too high of an investment
• What you need to focus on when a client says you're too expensive
• The details that matter to close right-fit clients
• Why charging a premium price supports your clients
• What to do instead of trying to “charge your worth”

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