GONE PHISHING: THE PERILS OF YOUR BROWSING HISTORY | Jaya Baloo

Podcast Radio Business Interviews

Jaya Baloo, Chief Information Security Officer at Avast,talks to Clayton M. Coke of Podcast Radio Business to discuss the recent research, offer hints and tips for people looking to improve their online security and explain how some of their cybersecurity could be breached if not maintained correctly.

We live in a digital world. We can order groceries, buy a car, and find a new furry four-legged friend all at the tap of a touchscreen and openingof a browser. But the wild west of the internet, privacy, as evidenced by 64% of UK adults keeping their browsing history private, is paramount.

With 4.6 billion of us ‘digital citizens’ around the world, the internet is ripe for scammers and advertisers which can seduce us with frightening slickness and ease if we do not possess the know how of how to spot red flags and keep our online selves cybersecure.

In fact, a lofty 26% of us keep our browsing history private to hide our activity on dating sites – just in case we’re forced to explain the tinder match from hell to people.

As we post more and more about our lives on the internet, we’ve become more suspect about who sees it – have you ever snatched your phone when friend or family member’s hand reaches for it? Not sharing our devices has become commonplace for 69% of UK adults.

Keeping a tight grip on our online security is necessary, however. Over half of UK adults report being targeted by a phishing scam and 49% of us feel like we’re being tracked online –with 3 in 10 Brits feeling unsafe that companies can track us.

But closing the knowledge gap is necessary if Brits are to have more control over their online footprint. Amazingly, only 39% of us know how to delete their search history on all their devices. Over half (53%) of Brits don’t know there is free software which can keep their history hidden without them having to delete it and a staggering.