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B2B Content Strategy Secrets: Unleash the Power of Engagement for Explosive Results!
Manage episode 371068162 series 3448545
Вміст надано Travis Lachner. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Travis Lachner або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Social Media Guru | Strategic Innovator| Network Transformer | and Beast
Laura Bernhard, Founder of Marketing Bound, discusses strategies for creating stickiness in branding, marketing, and product development. Laura emphasizes the importance of getting results and understanding the target audience to make a product or service appealing. They also discuss the customer journey and the three essential steps: awareness, nurture, and call to action. Laura advises aligning content with these stages to maximize engagement and conversion. She stresses the significance of time management and proper scheduling using calendars. Overall, their conversation provides valuable insights into building a strong brand presence and effectively engaging with the target audience.
In this episode….
➤ Understanding the target audience and delivering results are crucial for creating a compelling product or service.
➤ Aligning content with the customer journey stages (awareness, nurture, and call to action) is essential for maximizing engagement and conversion.
➤ A cohesive strategy, including awareness posts, authority posts, and conversion posts, is necessary for a strong brand presence
To-do list…
➤ Follow Laura Bernhard on LinkedIn
➤ Visit marketingbound.com
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