How Caroline Voaden Turns Corporate Suits into Storytelling Superheroes

How to Scale a Business

Caroline Voaden, founder of Story Copywriting, talks about how impactful storytelling in the B2B world is. Having a background in corporate PR and reputation management, Caroline explains how she flipped the script, turning dry, product-focused messaging into compelling, customer-centered stories that drive growth. Caroline and Hector explore the common mistakes businesses make with their storytelling—or lack of it—and reveal why "storyselling" is the ultimate strategy for B2B success. If you’ve ever wondered how to make your brand unforgettable, this episode is for you!

Chapters:

• 00:00:00 - A Warm Welcome and the Storyteller’s Arrival
• 00:00:29 - From Corporate Suit to Storytelling Savant
• 00:01:36 - The Storytelling Secret B2B Keeps Ignoring
• 00:02:06 - Fatal Storytelling Missteps You Might Be Making
• 00:03:34 - Transforming Customers into Brand Heroes
• 00:05:41 - Villains in Marketing? Yes, and You Need One
• 00:06:44 - Executive Personas: Building Brands with Personality
• 00:08:02 - The Triple Threat of Stories Every Brand Needs
• 00:09:59 - Spreading Your Story Like Wildfire
• 00:12:42 - Your Toolkit for Becoming a Master Storyteller
• 00:18:28 - When to Outsource: Hiring the Right Storyteller
• 00:19:35 - The Final Act: Caroline’s Parting Wisdom

Links and Resources:

• Caroline on LinkedIn
• Story Copywriting
• Amplafy Media
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!