If B2B brands don’t have a profile or presence on social media it’s harder to find and keep new customers and it’s harder for you to get what you want at work and grow your career. This show answers two important questions: How can B2B brands grow their business by working with experts in their fields to sell more products and services, just like the consumer brand stars of TikTok. Number two, how can you grow your influence at work, so your ideas can be acted upon and you can advance your career? We speak with celebrity influencers like Simon Sinek and Malcom Gladwell and micro influencers in niche sectors to get their take on how they help brands sell more and how they built their influence. We’ve got guests like Professor Cialdini who wrote the book on influence, as well as brands like IBM and Google. All of us need to become more influential, and this podcast will show you how; You may finally get your kids to start eating their vegetables! You will learn: Learn how to work with influencers to drive results Turn employees into spokespeople for your brand How to become more influential yourself Learn what to measure in the short, medium and long term This is old This is new This… is influence