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S2 85. The Real Reason Your Podcast Isn't Attracting Dream Guests or Clients
Manage episode 449975795 series 3440853
Вміст надано The Podcast Space, Ana Xavier, The Podcast Space, and Ana Xavier. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією The Podcast Space, Ana Xavier, The Podcast Space, and Ana Xavier або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Have you ever found yourself scouring the internet, questioning why your podcast isn’t growing, why you're not booking those dream guests, or why your listeners aren’t converting into devoted customers?
It’s likely rooted in a content strategy that’s a little too safe. Sure, frameworks and best practices are important, but they aren’t the end-all. Sometimes, it’s necessary to dive into problems to effectively solve them—and that’s the essence of this episode’s topic.
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Chapters:
- 00:00 Introduction: Why Your Podcast Isn't Growing
- 00:28 Identifying Content Strategy Problems
- 00:45 Taking Calculated Risks on Your Podcast
- 01:29 Avoiding Repetitive Topics on Your Content Planner
- 02:49 Diversifying Guest Selection To Grow Your Podcast
- 05:36 Effective Content Strategy for Podcasters
- 07:07 Collaborating with Other Hosts
- 08:26 Improving Podcast Interview Techniques To Stand Out
- 09:46 Connecting Products and Services
- 11:24 Going In-Depth with Podcast Content Strategy
- 14:18 Conclusion and Call to Action
Broadening Your Guest Base
Another pitfall is inviting the same circle of guests repeatedly. While familiarity breeds comfort, it can also lead to a “clubby” atmosphere that may alienate listeners. Instead, seek out new voices that bring fresh perspectives, even if stepping out of your comfort zone feels daunting. An exception, of course, is recurring guests who consistently provide value and deliver fresh insights to your audience.
Resources mentioned in this episode:
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