Audio Consumption Trends. What is Spotify and YouTube's Role?

The Circle Sessions

Where are your listeners coming from? YouTube? Spotify? How are you communicating with them?

In this week's episode of The Circle Sessions, Brett Johnson, My Podcast Guy™, and Don The Idea Guy cover

**Audio Consumption Trends:** They discuss a study by Edison Research on the "Share of Ear" audio survey, noting that traditional AM/FM radio listening has decreased significantly over the past decade while streaming music and podcasts have seen substantial growth. They also touch on the decline in CD usage in cars and the rise of digital audio formats.

**YouTube's Role in Podcasting:** The conversation highlights YouTube's increasing prominence as a platform for discovering and consuming podcasts, especially after the shutdown of Google Podcasts. They debate whether YouTube users truly see these as podcasts or more as video content.

**Spotify's New Features:** Spotify's introduction of new comment features for podcasts is discussed, emphasizing the potential for increased listener interaction and feedback. They suggest using these tools to better understand and engage with Spotify's audience.

**Advertising and Monetization:** They explore the power of podcast advertising, citing statistics from an Audacy report that show podcast listeners are more likely to visit stores and websites of advertisers. The conversation underscores the effectiveness of host-read ads and the importance of leveraging listener trust to drive business results.

Memorable Moments

[00:00:00]: Introduction to The Circle Sessions and The Circle of Experts

[00:00:46]: Don The Idea Guy joins the podcast discussion

[00:01:15]: Using Google Docs for podcast planning

[00:03:09]: Shift in audio consumption from 2014 to 2024

[00:07:20]: The rise of audiobooks and Spotify's role

[00:10:13]: YouTube's growth as a podcast platform

[00:18:14]: The role of video in podcasting

[00:24:37]: Spotify's new comment feature for podcasts

[00:31:35]: Power of podcast listeners for advertisers

[00:44:16]: How to get more ideas from Don

MEET DON THE IDEA GUY!

Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [e-mail].

The Circle of Experts are:

Yasmine Robles from Robles Designs

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy, from Circle270Media Podcast Consultants

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/vince-mcgill/lemon-slice

License code: 2NRNUIV5VG7FU3K5

Copyright 2024 Brett Johnson, My Podcast Guy™