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Freemium Works When the Product Speaks for Itself - Angela Bunner - Revenue Today - Episode # 073
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Today, we welcome Angela Bunner, the Vice President of Solutions for ClickUp. She oversees solutions engineering, professional services, and customer enablement and has more than 20 years of experience in project portfolio management.
Angela talks about how freemium models are successful when the product is good enough that people want to keep using it. She also answers audience questions such as how she grew ClickUp, the biggest challenges they faced in the last year, and maintaining an industry-leading retention of 150%.
Takeaways
- Let the product speak for itself. Freemium models work when the product speaks for itself.
- Growing a team virtually requires collaboration through a platform.
Quote of the Show
"Let the product speak for itself. Like I said, that freemium model works because the product speaks for itself. Users are out there trying it and using it and they get excited about it, and that's what's bringing in growth on new teams, expanded teams, enterprise deals, and whatnot." - Angela Bunner
Connect with Angela in the link below:
Ways to tune in:
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