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#ActivitiesStrong 10
Manage episode 351407136 series 3432492
Вміст надано ActivitiesStrong. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією ActivitiesStrong або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Sales and marketing expert Traci Bild, Founder and CEO of Bild & Company, discusses how consumers now expect person-centered programming, social connectedness and a sense of community.
With seniors housing occupancy at historic lows and communities operating at a loss, executives must professionalize selling with laser focus on relationship building skills that make people want to move, not have to. Resident and prospective buyer social engagement is a key piece of the puzzle and when leveraged properly can be a game changer for your organization.
What you will take away from this discussion:
- Customize a unique buyer experience that hits a nerve with prospective buyers, differentiates you from competitors, and creates urgency to move now, not later
- Leverage customer and employee equity to grow revenue, five-star reviews, and quality referrals that move four times faster than non-referred leads
- Command market rate rent that reflects the lifestyle and wellness impact on residents no matter their age, preferences and acuity level and produces family members who are raving fans
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