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Amazon Ecommerce Strategies with Dan Brownsher
Manage episode 448910028 series 3428860
Вміст надано Matt Edmundson. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Matt Edmundson або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Join host Matt Edmundson on the Ecommerce Podcast as he chats with Dan Brownsher from Channel Key, a leading Amazon agency. Discover insights into Amazon retail strategies, brand building, and the complexities of selling on the platform.
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Timestamps:
0:00 Intro
3:18 Dan's Journey to Amazon
5:36 Complexity of Selling on Amazon
8:40 Starting on Amazon Today
12:57 Challenges of Selling on Amazon
16:50 Product Selection for Amazon
20:20 Supplements as a Lucrative Category
23:37 Building a Brand on Amazon
29:15 Strategies for Brand Building
34:55 Using Amazon as a Customer Acquisition Channel
40:28 Channel Strategy and Brand Quality
46:45 Review Numbers and Sales Correlation
48:52 Connecting with Dan and Channel Key
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Key Takeaways:
1. Diversify Sales Channels: Dan emphasises the importance of not relying solely on Amazon as a sales channel. He suggests using Amazon as a testing ground and data aggregation channel but stresses the need to build a brand outside of Amazon through platforms like Shopify or social media channels. This approach helps in creating brand equity and avoiding the pitfalls of commoditisation.
2. Invest in Brand Building: To maintain a competitive edge, Dan advises building a strong brand presence. This involves creating a brand story and engaging with consumers through various channels, including social media and traditional advertising. A well-established brand can command loyalty and potentially higher prices, protecting against market saturation and competition.
3. Understand the Cost of Entry: Dan highlights that entering the Amazon marketplace today requires significant resources. He advises new sellers to be prepared to invest in advertising and potentially operate at a loss initially to gain traction. This understanding is crucial for realistic planning and long-term success on the platform.
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If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!
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