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AI SEO for your Ecommerce Business with Farzad Rashidi
Manage episode 453927067 series 3428860
Вміст надано Matt Edmundson. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Matt Edmundson або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Join host Matt Edmundson on the Ecommerce Podcast as he explores AI search strategies with Farzad Rashidi from Respona. Discover how to leverage AI like ChatGPT to boost your product recommendations and enhance your ecommerce presence. Don't miss insights on optimising your brand's visibility in the evolving digital landscape.
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Timestamps:
0:00 Intro
2:40 Guest Introduction
5:14 AI Search Discussion
7:06 Personal AI Experience
10:09 Understanding AI Models
14:43 AI Search Strategy
17:37 Starting with SEO
22:04 Email Outreach Tips
28:27 Listicle Strategy
34:12 Follow-up Strategy
40:30 Resource Allocation
44:15 Question for Matt
46:40 Closing Remarks
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Key Takeaways:
1. Focus on Content Promotion Over Creation: Farzad emphasises the importance of dedicating more resources to promoting content rather than just creating it. He suggests an 80/20 rule, where 20% of resources should be spent on content creation and 80% on promotion. This approach ensures that the content reaches a wider audience and has a greater impact.
2. Utilise Listicle and Product Review Strategies: Farzad recommends using listicle strategies to get products featured in articles that list the best products in a category. He also suggests reaching out to websites that review similar products, even if they are not direct competitors, to get your product reviewed. This increases the frequency of mentions, which is crucial for AI-driven search engines.
3. Personalised and Incentivised Outreach: When reaching out to potential partners or websites for product placement, Farzad advises keeping emails short, personalised, and offering a clear incentive. This could be free samples, affiliate opportunities, or other benefits that make it worthwhile for the recipient to engage with your brand.
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If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!
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