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Вміст надано Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing.. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing. або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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96: Is Your Account Based Marketing Strategy Driving Revenue or Just Filling the Pipeline? - with Kristina Jaramillo, President at Personal ABM

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Manage episode 463725593 series 3423051
Вміст надано Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing.. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing. або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

Like WIB2BM? Show us some love with a rating or review today! <3

--

In this episode of "Women in B2B Marketing," host Jane Serra delves into Account-Based Marketing (ABM) with Kristina Jaramillo, President of Personal ABM. They discuss the evolution of ABM, emphasizing its role in driving revenue and aligning sales and marketing efforts. Kristina highlights best practices, such as understanding the entire buyer's journey and creating tailored content. She also stresses the importance of strategic alignment and collaboration between sales and marketing teams. The episode provides valuable insights for marketing professionals looking to implement or refine their ABM strategies for better business outcomes.

Jane and Kristina talk through:

  • The definition and evolution of Account-Based Marketing (ABM)
  • Best practices for implementing ABM strategies
  • The importance of aligning sales and marketing efforts
  • Focus on driving revenue rather than just filling the pipeline
  • The role of tailored content and messaging in ABM
  • Strategies for identifying and targeting key accounts
  • The significance of understanding customer needs and organizational context
  • Collaboration between sales and marketing teams for effective ABM
  • Challenges and common mistakes in ABM implementation
  • The long-term commitment required for successful ABM strategies

Key Links:

Guest: Kristina Jaramillo: https://www.linkedin.com/in/kristinajaramillo/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

Personal ABM: https://www.personalabm.com/

  continue reading

99 епізодів

Artwork
iconПоширити
 
Manage episode 463725593 series 3423051
Вміст надано Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing.. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing. або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

Like WIB2BM? Show us some love with a rating or review today! <3

--

In this episode of "Women in B2B Marketing," host Jane Serra delves into Account-Based Marketing (ABM) with Kristina Jaramillo, President of Personal ABM. They discuss the evolution of ABM, emphasizing its role in driving revenue and aligning sales and marketing efforts. Kristina highlights best practices, such as understanding the entire buyer's journey and creating tailored content. She also stresses the importance of strategic alignment and collaboration between sales and marketing teams. The episode provides valuable insights for marketing professionals looking to implement or refine their ABM strategies for better business outcomes.

Jane and Kristina talk through:

  • The definition and evolution of Account-Based Marketing (ABM)
  • Best practices for implementing ABM strategies
  • The importance of aligning sales and marketing efforts
  • Focus on driving revenue rather than just filling the pipeline
  • The role of tailored content and messaging in ABM
  • Strategies for identifying and targeting key accounts
  • The significance of understanding customer needs and organizational context
  • Collaboration between sales and marketing teams for effective ABM
  • Challenges and common mistakes in ABM implementation
  • The long-term commitment required for successful ABM strategies

Key Links:

Guest: Kristina Jaramillo: https://www.linkedin.com/in/kristinajaramillo/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

Personal ABM: https://www.personalabm.com/

  continue reading

99 епізодів

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