))
Who Is Your Dream Patient?
Архівні серії ("Канал неактуальний" status)
When?
This feed was archived on January 12, 2023 02:38 (
Why? Канал неактуальний status. Нашим серверам не вдалося отримати доступ до каналу подкасту протягом тривалого періоду часу.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 347373425 series 3407769
Вміст надано Chris Pistorious. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Chris Pistorious або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Welcome to episode 007 of The Dental Marketing Podcast. Today, I want to talk about a couple of absolutely critical things needed for a successful marketing campaign.
Dive in and learn the two winning steps in running a successful marketing campaign for your practice.
Here’s just a taste of what we talked about today:
Identifying Your Dream Patient
The "dream patient" process details the perfect patients for your practice and puts that on paper. Unfortunately, many practices get so obsessed with their services, such as crowns, bridges, root canals, and implants. The sad truth is sometimes that's all they ever think about. We find that practices that obsess with their services have an increased chance of failure. This is because they're not obsessing about the right things, like who their dream patients are—who they want to work with daily. If your practice can't identify your dream patients, then anything you do marketing-wise is just throwing stuff against the wall and hoping something sticks.
How to Identify Your Dream Patient?
One of the first steps we do in any marketing campaign is creating new patient avatars, which is the process of describing your dream patients.
If you are an implant dentist, your new patient avatar may be a 45 to 65-year-old who needs more cosmetic work. If you're a pediatric dentist, then you're targeting parents. So your demographic is probably that 25 to 45-year-old female with two and a half kids, a golden retriever, and may own their own home.
Other Topics We Covered on the Show:
- Why is it okay to have more than one dream patient.
- The importance of having a well-defined patient avatar.
- Role of SEO(Search Engine Optimization) in dental marketing.
- How to figure out your USP (Unique Selling Proposition).
How To Stay Connected with Chris Pistorius
Want to stay connected with Chris? Please check out their social profiles below.
- Website: https://kickstartdental.com/
With that… let’s go and listen to the full episode…
7 епізодів
Поширити
