A Journey from Retail to eCommerce - Lucy Roberts-Mitchell - Brave the Skies

Women in eCommerce

Welcome to the second episode of the first series of our The eCommerce Growth Show Women in eCommerce!

This episode is delivered jointly by Anabela, Co-Founder of adLemonade, and Lavinia, Co-Founder of Nama Studio. We are with Lucy Roberts-Mitchell, founder of Reverie the Boutique and Managing Director at Brave the Skies, A certified Shopify Plus Partner thrust by a crew of designers, developers and eCommerce experts who create websites on the Shopify and Shopify Plus platforms.

Starting her career at a young age, Lucy’s knowledge began to grow quickly. The idea of how customers interacted online accelerated her interest in customer psychology and eCommerce. She has combined her experience in retail and her diligence in the customer journey, emphasising personalisation.

In this episode, we are talking about Lucy’s career journey, the story behind her dream brand Reverie the Boutique, and Brave the Skies. Lucy tells us how these two brands fuel each other and recount her experience as a woman in the business. She shares her insight into the state of eCommerce in a post-pandemic environment and strategies that might be implemented and shares some tips for women in tech.

-About Segmentify

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