S9 E6: The Cheesecake Factory Menu of DTC with Cody Plofker

Limited Supply

Ready for a rapid-fire round of questions about DTC as big as The Cheesecake Factory menu?

CMO of Jones Road Beauty and Nik’s X-Mutual-turned-IRL-friend Cody Plofker is back on the pod—and they’re talking about incrementality, building creative teams, and more. What should you look for in building a team? What’s attribution and why is it click-based? Is Cody frugal or cheap?

Then, Nik chats about how he uses TikTok and Reddit to understand new audiences. How can we reach new people? What do they care about compared to our current market?

Plus, Cody reveals how Jones Road is gearing up for Black Friday, with new strategies, customization opportunities, and setting realistic (but BIG) sales goals.

And don’t forget to check out Nik’s helpful hacks here:

nik.co/tiktokads

nik.co/everydaydose

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To learn more visit aftersell.com/limited.

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