Squid Game is back—and this time, the knives are out. In the thrilling Season 3 premiere, Player 456 is spiraling and a brutal round of hide-and-seek forces players to kill or be killed. Hosts Phil Yu and Kiera Please break down Gi-hun’s descent into vengeance, Guard 011’s daring betrayal of the Game, and the shocking moment players are forced to choose between murdering their friends… or dying. Then, Carlos Juico and Gavin Ruta from the Jumpers Jump podcast join us to unpack their wild theories for the season. Plus, Phil and Kiera face off in a high-stakes round of “Hot Sweet Potato.” SPOILER ALERT! Make sure you watch Squid Game Season 3 Episode 1 before listening on. Play one last time. IG - @SquidGameNetflix X (f.k.a. Twitter) - @SquidGame Check out more from Phil Yu @angryasianman , Kiera Please @kieraplease and the Jumpers Jump podcast Listen to more from Netflix Podcasts . Squid Game: The Official Podcast is produced by Netflix and The Mash-Up Americans.…
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High Profit Event Show
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Вміст надано Rudy Rodriguez. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Rudy Rodriguez або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
V.E.S.T. Your Virtual Event Sales Team founder and High Profit Event Show podcast host, Rudy Rodriguez has started podcasting this year and has started out on guest podcasts since 2021 himself. Our 20 to 30-min podcast discusses real smart strategies for hosting or leading highly profitable events TODAY. Our audiences are ready for their next phase of massive growth! Yes. We are looking for podcast guests, and we want to share your story!
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Вміст надано Rudy Rodriguez. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Rudy Rodriguez або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
V.E.S.T. Your Virtual Event Sales Team founder and High Profit Event Show podcast host, Rudy Rodriguez has started podcasting this year and has started out on guest podcasts since 2021 himself. Our 20 to 30-min podcast discusses real smart strategies for hosting or leading highly profitable events TODAY. Our audiences are ready for their next phase of massive growth! Yes. We are looking for podcast guests, and we want to share your story!
…
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In this powerful episode of The High Profit Event Show, host Rudy Rodriguez sits down with Brody Lee, a seasoned event strategist, former Buddhist monk, and the author of Million Dollar Events. With a resume that includes over 1,400 events and more than $125 million in client revenue, Brody brings a unique blend of spiritual depth and business acumen to the conversation. His approach to events goes far beyond logistics—Brody believes that when done right, events can become platforms for profound change and movement-building. Brody introduces his signature Five-Step Framework—Set Up, Show Up, Blow Up, Pay Up, and Scale Up—which he’s used to help clients turn their events into profitable, purpose-driven experiences. This system doesn’t just ensure a successful event—it builds a foundation for long-term scalability and deeper transformation for both attendees and hosts. From aligning the event with personal mission and lifestyle to creating world-class experiences that convert with integrity, Brody breaks down the essential steps every event leader must master. The conversation also explores a paradigm-shifting view on events as catalysts for both business and social impact. Brody challenges event leaders to move away from transactional models and toward immersive experiences that foster connection, community, and change. He discusses how events have historically served as the engine behind every major movement, and how today’s entrepreneurs can harness that same energy in their own work. This episode encourages listeners to rethink what events are really capable of achieving. Finally, Brody dives into one of the biggest challenges faced by event leaders: filling the room. He explains why outdated tactics no longer work and how integrity-driven strategies—like affiliate partnerships, pre-event nurturing, and AI tools—can attract aligned, qualified attendees. He emphasizes the importance of treating your audience not as ATMs, but as partners in transformation, and offers actionable insights for building trust from the very first touchpoint. Whether you’re hosting your first event or looking to scale your results, this episode offers a masterclass in designing events that make a difference—and a profit. Don’t miss Brody Lee’s fresh, inspiring, and highly practical take on the future of high-impact events. Want to connect with Brody Lee? Website: https://www.brodylee.com/ Million Dollar Events Book: https://www.amazon.com/Million-Dollar-Events-increase-profitable/dp/0645643009 Facebook: https://www.facebook.com/itsbrodylee Instagram: https://www.instagram.com/brodyleelive/…
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High Profit Event Show
In this powerful episode of The High Profit Event Show, host Rudy Rodriguez welcomes Yancy Wright, founder of Casa Alterna Vida, to dive deep into what it truly takes to design and deliver transformational retreats that create lasting impact. Yancy brings a unique blend of experience, insight, and purpose to the conversation—shaped by a journey that took him from burnout in the green building corporate world to leading over 500 retreats focused on wellness, connection, and transformation in Puerto Rico. Yancy’s background includes a decade in sustainable construction, during which he held leadership roles and directed large-scale green building projects. His career was high-powered, but also high-stress—until a life-altering health scare led him to reevaluate everything. That awakening gave birth to Casa Alterna Vida, a retreat center that has become a hub for personal transformation, executive leadership reset, and corporate wellness. Yancy now partners with companies like Interface and the Ken Blanchard Companies to deliver results-driven retreats that blend emotional intelligence, nature, and conscious communication. In this episode, Yancy breaks down the real strategy behind filling retreats with personal connection and corporate partnerships. He shares candid stories of how relying solely on ads and networks of friends simply isn’t sustainable—and how trust, authenticity, and leveraging existing relationships helped him build a thriving retreat business. Event leaders will appreciate the clarity and wisdom Yancy brings on how to create a full roster of ideal clients through meaningful engagement. Next, Yancy and Rudy explore the art of designing transformational events with nature as a partner. Yancy reveals how nature is not just a backdrop—but a co-facilitator. Drawing from scientific studies and his own experience, he explains how environmental design, daylight, open-air spaces, and natural elements can improve memory retention, emotional resonance, and physiological outcomes for attendees. If you're designing events that aim to be immersive and impactful, this portion of the conversation is a goldmine. Finally, Yancy speaks to the importance of driving long-term impact through conscious communication and sensory engagement. He details how activating all five senses—from scent to acoustics to touch—can elevate a retreat experience into something unforgettable. He also emphasizes the role of co-creation and shared dialogue during events, allowing participants to fully engage and internalize what they learn. Yancy’s approach doesn’t just change moments—it creates momentum that lasts far beyond the final day of the retreat. This is an episode for retreat leaders and event visionaries who are ready to deepen their impact, expand their reach, and truly transform the way they facilitate experiences. Tune in to learn how to elevate your events into meaningful, high-converting, and high-retention journeys. Want to connect with Yancy? The Benefits of Integrating Nature into Team Retreats (blog): https://www.casaalternavida.com/post/the-benefits-of-integrating-nature-into-team-retreats Website: https://www.casaalternavida.com/ LinkedIn (personal): https://www.linkedin.com/in/yancywright/?locale=es_ES LinkedIn (business): https://www.linkedin.com/company/5011103/admin/dashboard/ Facebook (personal): https://www.facebook.com/yancy.wright/ Facebook (business): https://www.facebook.com/casaalternavida/?locale=es_LA Instagram (personal): https://www.instagram.com/yancywright/?hl=en Instagram (business): https://www.instagram.com/casa_alternavida/?hl=en…
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In this high-impact episode of The High Profit Event Show, host Rudy Rodriguez sits down with legendary paid media strategist Farukh Shroff, founder of Revere Advertising. With over 20 years of experience, $350 million in ad spend, and $1 billion+ in client revenue, Farukh has assisted major brands—including Amazon, Deepak Chopra, and even Oprah—create and execute campaigns that convert. This episode is a must-listen for any event leader looking to master the science of filling events—without relying on last-minute promos or blind hope. Farukh breaks down the core strategies behind scalable and profitable event growth using paid advertising, especially Facebook ads. He walks through the key metrics that drive real results, showing you how to reverse engineer your event goals—from show-up rates to cost per acquisition to ROAS (Return on Ad Spend). Whether you're running a virtual summit or in-person seminar, this is the framework to follow. We also dive deep into the concept of prospect awareness and why choosing the right funnel based on where your audience is on their journey is non-negotiable. From webinars to challenge funnels to video series, Farukh explains which strategy works best depending on your audience’s level of understanding and readiness to buy. Rudy and Farukh also discuss the most common mistakes event marketers make—like trying to do too much at once, skipping the planning phase, or failing to retarget effectively. Farukh's advice is refreshingly practical: Start with one strategy, optimize every step, and only scale when you’re dialed in. Farukh even shares a free tool—eventmarketingplanner.com—that helps you map out your campaign numbers before you ever run a single ad. This episode is packed with expert-level guidance delivered in a clear, actionable format. If you’re ready to turn your next event into a high-converting, high-impact experience, this conversation is your blueprint. 🎧 Catch the full episode now and take your event strategy to the next level. Want to connect with Farukh? Event Marketing Planner (Free Tool): https://eventmarketingplanner.com/ Website: https://reveread.com/ LinkedIn: https://www.linkedin.com/in/fshroff/ Facebook: https://www.facebook.com/fshroff Instagram: https://www.instagram.com/fshroff1/…
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In this episode of The High Profit Event Show, I sit down with Mark Stern, founder and CEO of Custom Box Agency. Mark is not just a box designer—he’s a customer journey strategist who has redefined how physical products can create immersive experiences for virtual and live event attendees. With an MBA from Duke University, a former consultant at Deloitte, and a feature in Forbes as one of the next 1,000 entrepreneurs to watch, Mark brings a wealth of knowledge and a powerful perspective to the conversation. We dove into the idea that an event doesn’t start on Day One—it starts the moment your attendee registers. Mark shared how strategically using custom event boxes before, during, and after an event can dramatically increase engagement, retention, and conversion. He explained how his agency helps event leaders use boxes to pre-frame the event experience, boost show-up rates, and even engineer the buying journey. One standout story included how a pre-event audio journey and physical box led to a 20% increase in show-up rates for one client—and even sparked community buzz online before the event began. Mark also broke down how boxes can activate more senses—beyond sight and sound—by introducing touch, smell, and even emotion into the mix. He walked us through how Custom Box Agency builds "book-sized" boxes designed to live on bookshelves and remain top-of-mind. These boxes become containers of memories and breakthroughs, filled with envelopes, QR codes, and carefully timed reveals that guide participants through a meaningful transformation. Mark integrates behavioral psychology into his box strategies—like sending attendees “Box 1 of 2” to create a powerful open loop and drive desire to ascend into the next program. It’s a smart blend of story arc, gamification, and identity-shifting strategy. If you're an event leader looking to deepen your connection with attendees, increase engagement, or elevate your post-event follow-up, this episode is a must-listen. Mark’s insights into blending physical and digital experiences will inspire you to think beyond the screen—and into your audience’s hands, homes, and hearts. Be sure to catch the full episode and learn how to implement these ideas into your next high-ticket event. Want to connect with Mark? Website: http://series.com/ Activate Series (blueprint from 7-8 figure entrepreneurs on how they acquire customers): https://activateseries.com/ LinkedIn: https://www.linkedin.com/in/marustern/ Facebook: https://www.facebook.com/mark.sterno/ Instagram: https://www.instagram.com/marksternofficial/…
In this special 100th episode of The High Profit Event Show, I’m joined by my friend and longtime industry leader Alex Moscow, founder of Event Profit Engine. Alex has helped entrepreneurs generate over $125 million in revenue through live events—without relying on hype or high-pressure sales tactics. His mission is to help coaches, consultants, and transformational leaders create powerful event experiences that convert with integrity, alignment, and ease. With a background in marketing and years of experience hosting his own sold-out events, Alex brings a deeply strategic and heartfelt perspective to the conversation. He’s known for helping his clients lead from a place of service while still creating highly profitable outcomes. In this episode, we break down the three pillars that are consistently driving success in today’s high-ticket event landscape—and why so many event leaders are missing the mark. First, Alex dives into the power of audience precision. He explains why designing your event for the top 5% of your audience—the people most likely to engage, buy, and benefit from your work—leads to dramatically higher conversions and deeper impact. It’s not about casting a wide net; it’s about crafting an experience so tailored that your ideal attendees feel like it was built just for them. Next, we talk about filling the room—not with just anyone, but with aligned, high-quality participants. Alex shares why personal outreach and relationship-building continue to outperform paid ads when it comes to getting the right people in the room. He breaks down how combining organic social content with direct invitations builds trust, momentum, and excitement before your event even begins. Finally, we explore how sponsors and enrollment success are deeply connected to experience design. According to Alex, the sales process doesn’t begin with a pitch—it starts the moment someone registers. He reveals how to onboard aligned sponsors who support your mission, and how to weave your offer into the flow of the event so that it becomes the next natural step, not a hard sell. Whether you’re hosting your very first event or looking to scale your next high-ticket retreat, this episode is packed with insights you can implement right away. Alex’s wisdom is practical, heartfelt, and rooted in experience. If you want to create events that transform lives and your bottom line, you won’t want to miss this conversation. Want to connect with Alex Moscow? Next Event: http://EventProfitEngine.com Seat Saver Code for 50% OFF: eventprofit Website: https://alexjmoscow.com/ LinkedIn: https://www.linkedin.com/in/alex-j-moscow-880a0420/ Facebook: https://www.facebook.com/alexjmoscow/ Instagram: https://www.instagram.com/alex_j_moscow SoundCloud: https://soundcloud.com/DJAlexJ…
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In this new episode of The High Profit Event Show, host Rudy Rodriguez is joined by Sophia Umanski, the Chief Experience Architect at Maverick1000. With more than 15 years of experience designing extraordinary, high-level adventure events, Sophia brings a rare blend of strategic thinking and heartfelt intention to the world of experiential design. From organizing bike rides with Sir Richard Branson on Necker Island to orchestrating deeply immersive retreats across the globe, Sophia’s work goes far beyond logistics—she creates transformational moments that attendees carry with them for a lifetime. Sophia’s journey into the world of high-impact events began in hotel sales and marketing, where she learned the value of relationship building and attention to detail. But it was her desire to create deeper, more meaningful connections that ultimately shaped her path as a true experience curator. In this episode, she shares how she helps entrepreneurs, thought leaders, and communities build powerful memories by crafting environments that are rooted in authenticity, intentionality, and emotional resonance. One of the core themes of the episode is the idea of redefining what it means to host an event. Sophia challenges the traditional mindset of planning for structure and content alone. Instead, she encourages event leaders to create experiences that evoke emotion and transformation. Her philosophy is grounded in the belief that when people feel a deep sense of belonging, connection, and inspiration, they not only remember the experience—they become lifelong advocates for your mission. Another major focus of the conversation is Sophia’s process of designing with intention. She walks us through how every decision—from the venue to the pacing of the schedule—is made in service of the emotional arc of the event. She reverse-engineers each experience by asking, “How do we want people to feel at every stage?” Her insights reveal how details like the choice of food, amount of downtime, and flow of energy in the room can elevate an event from good to extraordinary. Finally, Sophia dives into the power of play, tradition, and emotional connection as tools for deepening impact. Through activities like beach volleyball, cultural immersion, or simply giving guests space to bond in meaningful ways, she shows how rituals and fun can be the glue that holds communities together. These “anchor moments,” as she calls them, build trust and create continuity, encouraging attendees to return again and again. This episode is a must-listen for any event leader ready to move beyond checklists and truly create legacy-level experiences. Sophia’s wisdom, heart, and clarity offer a blueprint for designing events that don’t just inform—they transform. Want to connect with Sophia? Email: events@maverickdna.com Instagram: https://www.instagram.com/maverickdna/ Website: https://maverick1000.com/ LinkedIn: https://www.linkedin.com/in/sophia-umanski-0201b87/…
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In this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Steve Werner, renowned event strategist, stage sales expert, and author of Fill Your Event Fast. With over 80 live events, 400+ virtual events, and $150M+ in stage-driven revenue under his belt, Steve brings insight for event leaders who want to maximize attendance, conversions, and impact. Steve kicks off the conversation by addressing one of the most common and costly mistakes he sees event leaders make: running cold traffic to a landing page to sell event tickets. In today’s fast-paced, post-COVID landscape, buyers want instant solutions—not delayed commitments. Steve explains how to shift from information-heavy marketing to transformation-first offers. His recommended strategy? Use low-ticket, high-value workshops, webinars, or challenges to get attendees in momentum—and include the main event ticket as part of the follow-up solution. This switch alone has dramatically improved client conversion rates. The episode then dives into boosting show-up rates and building pre-event engagement. Steve shares the framework he uses to push virtual show-up rates from 55% to over 90% and live event attendance over 95%. He emphasizes the importance of retargeting ads, relationship-building through virtual networking, and leveraging your sales team to make early connections with attendees. These techniques build trust—something Steve and Rudy both agree is at an all-time low—and position the salesperson as a familiar face long before any offer is made. Another key highlight is Steve’s warning about the “dead zone” of live events—rooms with 75 to 200 attendees. This range is often the most expensive and least profitable for event leaders without the right strategy or team in place. He recommends starting with smaller, more intimate events (20–30 attendees) for better conversion rates and easier management. For those in the dead zone, Steve and Rudy stress the need for a professional sales team and strategic MC leadership to manage logistics, maintain engagement, and ensure a smooth, conversion-focused experience. From tactical tips like the “bring-a-friend” contest to strategic frameworks for building trust at scale, this episode is packed with real-world solutions for event leaders. Whether you’re planning your first event or looking to fine-tune your seventh, Steve’s insights are both timely and transformative. Tune in now to discover how to fill your event fast—and turn your room into a high-converting experience that lasts far beyond the final applause. Want to connect with Steve? Free Download: https://fillyoureventfast.com/ Website: https://stevenphillipwerner.com/ LinkedIn: https://www.linkedin.com/in/steven-phillip-werner/ Facebook: https://www.facebook.com/steve.werner.5667 Instagram: https://www.instagram.com/stevenphillipwerner/ YouTube: https://www.youtube.com/c/SteveWernerStories…
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In this episode of The High Profit Event Show, I’m joined by Michael Hunter, branding expert, founder of PersonalBrand.com, and former Chief Marketing Officer for Brendon Burchard. During his time with Brendon, Michael led efforts that brought over 30,000 attendees to live events—at a time when Brendon himself wasn’t actively creating marketing content. That kind of impact doesn’t come from a flashy logo—it comes from strategic branding, intentional messaging, and unforgettable experiences. Michael and I dig deep into how branding functions as a strategic directive, not just an aesthetic or design element. He explains that true branding lives in the minds and words of your audience. It’s the emotional and psychological perception people walk away with after attending your event—and it influences whether they’ll sign up for your next offer, recommend you to others, or come back again. If you’re only focusing on colors, fonts, and logos, you’re missing the bigger picture. One of the core takeaways from this episode is Michael’s insight that bigger isn’t always better. He challenges the default mindset that more people equals more success. In fact, he’s seen smaller events—25 to 100 highly aligned attendees—outperform thousand-person gatherings in both engagement and revenue. The real key is attracting the right people to your event with clear messaging that aligns with your values and expectations. Michael also shares a series of tactical strategies to elevate your event experience and build momentum. From curated welcome moments like red carpets and step-and-repeats to leveraging event videographers for real-time content capture, he explains how these small but powerful details create lasting impressions. Events, he emphasizes, should never be a single point of failure. When done right, they become brand assets that generate buzz, testimonials, and future enrollments. Whether you’re planning your first event or optimizing your next one, Michael’s insights on branding, quality-over-quantity, and experience design offer a refreshing perspective. He also shares a peek into his signature 3-day intensive, the Brand and Business Breakthrough, designed for entrepreneurs in the $500K–$1.5M+ revenue range who are ready to solidify their brand and scale with purpose. Tune in now for a masterclass in brand-driven event leadership—and walk away with strategies you can apply immediately to create high-profit, high-impact events. Want to connect with Michael? Book Your Discovery Call - Website: http://personalbrand.com/ LinkedIn*: https://linkedin.com/in/michaelrhunter Facebook*: https://facebook.com/michaelrhunter Instagram*: https://instagram.com/michaelrhunter *Follow Michael on Instagram or LinkedIn, and send him a DM and he will send you a link to a video training on the fastest path to doubling your event business, and it's not what you'd think.…
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In this episode of The High Profit Event Show, I sit down with Sebastian Cruze, founder of Dream Team Network, to unpack a powerful new way to fill your events—not with ads or cold outreach, but through purpose-driven referrals that convert. If you're an event leader tired of chasing leads and ready to start attracting the right attendees, this episode is your playbook. Sebastian shares how his own business transformed the moment he stopped "hunting" for clients and instead built a system where aligned referrals flowed to him naturally. He developed what he calls a “referral engine”—a three-part framework that helps event hosts fill their rooms with high-quality attendees who are excited, engaged, and primed to take action. The first piece? Mission. Sebastian emphasizes the importance of crafting a one-liner mission statement that clearly communicates what you stand for. This mission isn’t buried on a website’s About page—it’s front and center, infused into every conversation and collaboration. When your mission is clear and visible, people naturally want to refer others who align with your message. Next is Funnel. But not the kind you're thinking of. Instead of pushing people to a generic sales page, Sebastian suggests designing lightweight, curated experience-first funnels. Think mini mastermind nights, invite-only Zoom calls with breakout rooms, or exclusive preview events. These experiences allow prospects to get a feel for your event before they ever buy—and that trust-building step massively increases conversions. Finally, we talk Scale. Rather than relying on one-off joint ventures, Sebastian recommends building long-term, values-aligned referral squads. These are relationships with businesses that serve the same audience in complementary ways. When trust is high and missions align, these collaborations create an ongoing stream of quality referrals that keep your events thriving. Sebastian also shares how this referral engine works in action through his Dream Team Network, a curated community of six- and seven-figure coaches. He even extends a special invitation to listeners: apply for a Golden Ticket and experience one of his referral mastermind sessions firsthand by visiting dreamteamnetwork.ai/goldenticket. If you're ready to stop grinding and start growing—on mission, with alignment, and through community—this is the episode for you. Want to connect with Sebastian? Apply for a Golden Ticket to attend as a guest on the Next Dream Team call for 6 & 7 figure coaches: https://dreamteamnetwork.ai/GoldenTicket LinkedIn: https://www.linkedin.com/in/sebastiancruze/ Facebook: https://www.facebook.com/sebastiancruze15 Instagram: https://www.instagram.com/sebastiancruze/ YouTube: https://www.youtube.com/@SebastianCruze…
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In this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Aleric Heck, founder of AdOutreach, to pull back the curtain on what it really takes to fill, run, and profit from live events. Aleric is a renowned YouTube advertising expert whose company has helped generate over $300 million in sales through targeted YouTube ad campaigns. With more than eight years in the digital marketing world and a successful eight-figure business under his belt, Aleric brings a rare mix of high-level strategy and hard-earned wisdom to the conversation. While Aleric is best known for his expertise in YouTube ads, in this episode, he shares a different side of his business—his experience hosting live and virtual events. From 80 to 120-person mastermind gatherings to smaller, hands-on “office days” and virtual workshops, Aleric reveals exactly how he structures, fills, and converts from these events. He walks us through his multi-channel approach to event promotion, which includes email segmentation, geo-targeted social posts, and of course, highly intentional YouTube advertising. He breaks down the importance of leveraging warm audiences first, then reinvesting early revenue into ad spend for a broader reach—all while avoiding the trap of overly broad cold traffic campaigns. Aleric doesn’t shy away from the lessons he’s learned the hard way, either. He shares one major logistical oversight—booking an event right before Austin’s Formula 1 weekend—that resulted in skyrocketing hotel costs and major attendee drop-offs. He also points out how holidays like Mother’s Day can drastically impact attendance if overlooked, and emphasizes the need to examine not just your event dates, but also the surrounding calendar and travel logistics. As the conversation shifts to event design and delivery, Aleric explains how he structures his events around themes like “seven-figure” or “eight-figure” growth to align with the mindset and needs of his audience. His method includes keynote sessions, breakout groups, journaling exercises, guest experts, and curated mixers—all leading to a thoughtful pitch for his mastermind offer. He discusses how engagement is maintained throughout the event and how he uses post-session bonuses, exclusive dinners, and a third-day “office day” to encourage real-time enrollment and deepen client relationships. Whether you’re planning your first event or optimizing your tenth, this episode delivers proven strategies, hard-earned insights, and real-world takeaways from someone who’s been in the trenches. Tune in to hear how Aleric Heck fills events with precision, keeps his audience engaged, and moves attendees seamlessly into his highest-ticket offers. Want to connect with Aleric? Free gift: https://adoutreach.com/gift/ Website: https://adoutreach.com/ LinkedIn: https://www.linkedin.com/in/alericheck YouTube: https://www.youtube.com/@AlericHeckYT Facebook: https://www.facebook.com/AlericJHeck/ Instagram: https://www.instagram.com/alericheck…
In this exciting episode of The High Profit Event Show, I sit down with my friend and event production expert, Miroslav Beck. With over 20 years of experience and more than 1,000 events under his belt, Miroslav is the founder of Beck AV and Overnight Success Studios, two companies dedicated to helping coaches, consultants, and educators deliver high-impact, high-conversion events. His specialty? Making sure speakers look and sound professional, while creating event experiences that drive deep audience engagement and real sales results. Miroslav shares his powerful journey, from delivering pizzas and washing dishes after immigrating from the Czech Republic, to launching his own video production company and discovering the world of live and virtual events. Through real-world lessons and insights, Miroslav reveals how he turned accidental opportunities into a thriving business serving some of the biggest names in the coaching and consulting industry. Throughout our conversation, we dive deep into three main topics that every event leader needs to hear: First, Miroslav emphasizes the untapped goldmine most hosts ignore: turning event recordings into revenue-generating assets. He explains how simply recording your event and repurposing that footage can not only recoup your AV investment, but create ongoing streams of income through replays, membership platforms, bonus content, and social media snippets. He shares stories of clients who made tens of thousands of dollars just from properly marketing their event recordings. Second, we discuss why virtual events are the smartest stepping stone before committing to a big, costly in-person event. Miroslav outlines how virtual events allow you to test your audience, your offer, and your marketing strategies—at a fraction of the cost and with a faster sales cycle. He encourages leaders to think strategically, planning two events at a time: using the first to build momentum for the second. Finally, Miroslav highlights how investing in professional AV is critical for event monetization and perception. He shares real-world examples of how polished AV elevates trust, creates better audience experiences, and leads to significantly higher conversion rates. Miroslav breaks down why relying on hotel AV teams can be a costly mistake, and why professional, broadcast-quality production is one of the best investments you can make for your event's success. This episode is packed with value for anyone serious about running profitable, high-impact events. Whether you're planning your first virtual event or scaling to larger in-person experiences, Miroslav's insights will give you the edge you need to create assets, build credibility, and maximize your event revenue. Want to connect with Miroslav? Discovery Call: http://chatwithmira.com/ Website: https://www.beckav.com/ LinkedIn: https://www.linkedin.com/in/miroslavbeck/ Facebook: https://www.facebook.com/miroslav.beck/ Instagram: https://www.instagram.com/mira_beck/…
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On this episode of The High Profit Event Show, host Rudy Rodriguez welcomes Pedro Jerez, the founder of Mad Events Media, for a powerful and tactical conversation on how to build, fill, and scale high-converting events with purpose and precision. Pedro is no stranger to impact—he’s the architect behind the largest paid virtual event in the coaching industry and has helped generate over $100 million in event revenue since 2017. His experience ranges from serving under Tony Robbins to running events that serve tens of thousands of attendees with tight, six-week timelines. This episode goes deep into his step-by-step framework that has transformed how event leaders approach growth, profitability, and purpose. Pedro begins by sharing his journey from growing up in the Bronx to dropping out of university at 18 to work under Tony Robbins. That early exposure to a multi-nine-figure event machine became his real-world education and the foundation for his current success. From that foundation, Pedro developed what he calls a six-phase framework for filling and scaling events. The conversation dives into each phase—from capturing underpriced attention with content-first strategies, to executing lean, data-driven marketing campaigns, to optimizing for backend revenue and lifetime customer value. A major highlight of the episode is Pedro’s unique focus on operational discipline and precision. He breaks down the daily workflow his team follows to monitor KPIs like opt-in rate, average order value, and net customer acquisition cost. His approach emphasizes real-time responsiveness and rapid testing—often deploying multiple split tests per day—to create ideal conditions for profitable scaling. Rudy and Pedro also discuss the mindset shift required to treat events as ecosystems rather than one-time experiences, showing how thoughtful event design can open the door to long-term client relationships, new verticals, and even brand acquisitions. Equally important is Pedro’s emphasis on purpose. He believes that successful event leaders approach their work with generosity, integrity, and intention. Whether it’s embedding impact into your brand message or engaging attendees emotionally from the first touchpoint, Pedro shares how the best events don’t just generate revenue—they create movements. If you’re ready to take your event strategy to the next level with a proven, scalable system, this episode is a must-listen. Pedro’s insights are tactical, actionable, and rooted in experience at the highest level of the industry. Tune in and learn how to create events that perform, inspire, and endure. Want to connect with Pedro? Email: hello@madeventsmedia.com -for free 60 minute presentation Website: http://madeventsmedia.com/ LinkedIn: https://www.linkedin.com/in/businesswithintegrity Facebook: https://www.facebook.com/pedro.jay.900/ Instagram: https://www.instagram.com/pedroajerez/…
On this episode of The High Profit Event Show, host Rudy Rodriguez welcomes Vinnie Fisher, founder of Mentor Academy, serial entrepreneur, bestselling author, and seasoned event leader. With over 50 live events under his belt and a track record of building multiple 7- and 8-figure companies, Vinnie brings a level of clarity and wisdom that every event leader needs to hear. As someone who transitioned from practicing law to full-time entrepreneurship in 2007, Vinnie has since dedicated his life to helping others build businesses that are both profitable and purpose-driven. His most recent venture, Mentor Academy, is designed specifically for second-career professionals—typically around age 45—who have the wisdom and expertise but need the structure and systems to thrive as coaches and mentors. Throughout this insightful conversation, Rudy and Vinnie dive deep into the three major themes that event leaders must master if they want to succeed in today’s environment. First, they discuss The Power of Precision: Dialing in the “Who” Before the “How.” Vinnie explains that one of the biggest mistakes event hosts make is trying to appeal to everyone. Instead, he encourages leaders to define their exact audience—right down to age, experience level, and goals—and then build every part of their event around serving that specific person. Vinnie shares his own experience refining his messaging to speak directly to 45-year-old professionals looking to transition into coaching, which dramatically increased his event conversions and client retention. Next, they explore the idea of Curation Over Crowds: Why a Smaller, Qualified Room Wins Every Time. Vinnie makes a compelling case that a curated room filled with the right people creates more organic flow, better engagement, and ultimately stronger long-term relationships. In fact, he suggests that the more you curate, the less rigid your agenda needs to be. Rather than worrying about numbers, the focus should be on alignment—on making sure each seat is filled by someone who truly belongs. Lastly, the conversation turns to Value Over Hype: Ethical Enrollment That Builds Long-Term Clients. Vinnie shares his evolution from using scarcity-based sales tactics to enrolling clients through genuine value. He emphasizes that enrollment should be about helping people see what’s possible for themselves and making a clear decision—yes or no—with integrity. He shares that getting to “no” is just as valuable as getting to “yes,” and that clarity in value leads to both better conversions and deeper relationships with clients. If you’re an event leader looking to move beyond surface-level tactics and into high-integrity, high-conversion strategies that actually work, this episode is a must-listen. Vinnie’s direct, heartfelt, and value-packed approach will not only inspire you—it’ll challenge you to uplevel every aspect of how you plan, promote, and lead your events. Want to connect with Vinnie? Gifts: https://beyondyourshadow.com/gifts/ Website: https://vinniefisher.com/ LinkedIn: https://www.linkedin.com/in/vinniefisher/ Facebook: https://www.facebook.com/profile.php?id=61570649563687 Instagram: https://www.instagram.com/vinniefisher/…
In this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Curtis Nalley, founder of Lending America LLC, to dive into one of the most overlooked yet powerful strategies for boosting event impact and conversions—understanding the financial well-being of your attendees. Curtis brings nearly two decades of experience in the coaching and event industry, with a resume that includes collaborations with Tony Robbins, Robert Kiyosaki, and Grant Cardone. His companies have helped fund over $1 billion at 0% interest for event participants looking to invest in coaching, masterminds, and education programs. What sets Curtis apart isn’t just the numbers—it’s his heart for service. This episode is a masterclass for event leaders who want to shift from high-pressure selling to high-integrity enrollment. Curtis explains how getting a financial snapshot of your attendees, through tools like soft credit pulls and third-party releases, allows you to serve your audience more effectively. By understanding where your attendees are financially, you can offer support that’s relevant, realistic, and genuinely transformative—while also increasing your own event ROI. Curtis also breaks down how zero-percent financing, when paired with ethical credit education, can help remove barriers that keep people from saying yes to life-changing opportunities. He explains the benefits of credit cards when used strategically—from chargeback protection to teaser rates—and highlights how these tools can be used responsibly to purchase assets and make informed decisions. This isn’t about pushing financing. It’s about empowering people to invest in themselves with confidence. A powerful thread throughout the conversation is Curtis’s belief in “mission over commission.” He shares his personal journey from being a high-performing sales closer focused on the win, to becoming someone deeply committed to doing right by the people in the room. This shift, he says, not only led to better outcomes for his clients but also created more alignment, trust, and long-term success in his business. The episode wraps with an inspiring reminder: when event leaders take just one more step to understand their audience—especially financially—they unlock a whole new level of service and transformation. If you’re an event leader looking to increase conversions, build deeper trust, and create lasting impact, this episode is a must-listen. Curtis’s insights will challenge the way you look at financing and inspire you to lead with greater purpose and integrity. Want to connect with Curtis? Lending America LLC: https://lendingamericallc.com/ Black Bridge Holdings: https://www.blackbridgeholdings.com/home32089845 LinkedIn: https://www.linkedin.com/in/curtis-nalley-43a34164/ Facebook: https://www.facebook.com/curtis.nalley…
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1 90 - From Empty Rooms to 14,000 Registrants: How Michael Walker Built a Movement with Events 33:05
In this week’s episode of The High Profit Event Show, I sit down with Michael Walker, the inspiring founder of Modern Musician, to unpack how events became the driving force behind his 7-figure business. Michael’s story is one of resilience and creativity—from living in a van and handing out CDs outside concert venues to leading one of the most attended virtual music summits in 2020 and building a thriving community of over 160,000 musicians. His journey is a masterclass in what’s possible when you combine strategy, service, and a commitment to showing up consistently. We dive deep into how events have been the cornerstone of Michael’s growth. He shares how his first virtual workshop only had two people show up live, but instead of seeing it as a failure, he turned it into an evergreen system that eventually reached over 32,000 people. This is a powerful reminder for all event leaders: consistent execution, repurposing content, and focusing on long-term impact can transform any event—no matter the turnout—into a powerful business engine. Michael also breaks down the three essential strategies he uses to fill his events: crafting relevant, transformation-driven topics; building partnerships with aligned influencers and communities; and running targeted paid advertising. These methods have allowed him to consistently host high-converting events that attract his ideal audience, even as the event landscape continues to evolve. One of the most powerful parts of the conversation is Michael’s approach to monetization. He walks through his tiered event offer strategy, which includes options for every level of engagement—from a do-it-yourself training experience, to a done-with-you coaching program priced at $5K, all the way up to a $100K done-for-you launch package. His team uses a smart qualifying survey to guide attendees to the offer that best matches their budget and goals. This model not only adds value but creates long-term client relationships that drive ongoing business success. Michael’s story is not only inspiring—it’s incredibly practical for anyone hosting live, virtual, or hybrid events. If you want to create more profitable, purposeful experiences while helping your audience transform, this episode is packed with real, actionable wisdom. Be sure to catch the full conversation, subscribe to The High Profit Event Show, and share it with a fellow event leader who’s ready to turn their next event into a long-term growth engine. Want to connect with Michael? Fanbase Growth Workshop: https://masterclass.modernmusician.me/register Annual Live Events: https://modernmusician.streetteam.fm/channels/50xbpm4k55rc Website: https://www.modern-musician.com/ LinkedIn: https://www.linkedin.com/in/michael-modernmusician/ Facebook: https://www.facebook.com/themodernmusician Instagram: https://www.instagram.com/michaelmodernmusician…
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Welcome to another episode of The High Profit Event Show with your host, Rudy Rodriguez! In this week’s powerhouse episode, I sit down with Larry Steinhouse—CEO of InvestorSchooling.com, radio show host, investor, author, speaker, and event leader with over 40 years of experience in real estate and finance. Known for his sharp wit and even sharper business insights, Larry joins us to deliver truth bombs (and a few laughs) about what it really takes to pack a room, create an unforgettable experience, and turn attendees into paying clients. Larry’s no stranger to the spotlight—or the hustle behind the scenes. He’s been running weekly investor education events, filling rooms with strategic marketing (not wishful thinking), and helping others avoid costly event mistakes. Whether through his radio show, live workshops, or his book Money Hacks, Larry’s goal is clear: teach people how to build wealth and host events that convert. He even owns the URL IhateLarrySteinhouse.com—because when you tell the truth like Larry does, not everyone loves it. In this episode, we cover three of the most critical pillars for event success. First, we dig into the mindset shift every event host needs to hear: you’re not entitled to an audience. Larry emphasizes that fame doesn’t come first—connection does. You must build an engaged audience before you ever plan the event. We talk about the power of humor, content, and consistency on platforms like Facebook to create that engagement. Next, we explore strategic event planning that puts experience first. From choosing the right room size and layout to hosting on-site lunches and mastering hotel negotiations, Larry shares insider tactics that save money, boost energy in the room, and keep attendees coming back day after day. He doesn’t just talk theory—he’s lived it, learned it, and now teaches it. Finally, we dive into how to convert attendees into high-ticket clients without selling from the stage. Larry breaks down a subtle, highly effective strategy using micro-commitments—hand raises, stand-ups, and curated conversations over lunch or dinner. He also shares what to do when you can’t pitch from the front and how to capture leads strategically without being pushy. If you’re planning an event—or struggling to fill one—this episode is a must-watch. Larry’s real-world advice will help you sidestep the common traps, take control of your event’s success, and walk away with a strategy that actually works. 🎧 Tune in now, and be sure to visit InvestorSchooling.com or ContactLarry.com to connect with Larry, check out his events, and grab your copy of Money Hacks. Want to connect with Larry? Website (all websites mentioned can be found here): https://larrysteinhouse.com/ LinkedIn: https://www.linkedin.com/in/larrysteinhouse/ Facebook (personal): https://www.facebook.com/larry.steinhouse Facebook (business): https://www.facebook.com/InvestorSchooling Instagram: https://www.instagram.com/larrysteinhouse/ X (formally Twitter): https://x.com/LarrySteinhouse YouTube: https://www.youtube.com/@InvestorSchooling…
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1 88 - Why Some People Buy at Events – and Others Don’t with Michael Drew! 1:03:50
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Відтворити Пізніше Відтворити Пізніше Списки Подобається ПодобаєтьсяWelcome to this week’s episode of The High Profit Event Show! I’m your host, Rudy Rodriguez, and today I had the pleasure of diving into the art and science of audience psychology with one of the world’s top marketing minds—Michael Drew, founder of BookRetreat.com. Michael has assisted his clients sell over 55 million books, generating more than $3.85 billion in revenue. He’s personally promoted 131 books to bestseller status across the New York Times, Wall Street Journal, USA Today, and Success Magazine lists. And he’s done this for industry giants like T. Harv Eker and many more. What Michael truly excels at is helping thought leaders and business owners build powerful, scalable platforms through books—and as you’ll hear, the principles he uses to grow authors' brands apply perfectly to building high-profit events. In this episode, we explore how understanding the customer journey through personality archetypes can transform the way you fill your events. Michael walks us through how to use Myers-Briggs psychographics to identify who’s likely to attend, engage, and convert—and who isn’t. We break down the four major types: the competitive, the humanistic, the methodical, and the spontaneous—and why your event design, marketing, and follow-up should be tailored for each. We also talk about what it really means to build a platform. Michael shares that marketing is one-to-many, while selling is one-to-one—and if you don’t create an intimate-feeling experience within a non-intimate environment (like your event or webinar), you’re missing the mark. He offers incredible insight on building “scaffolding” that supports your voice and deepens audience trust over time, rather than relying on one-off event wins. And for those of you obsessed with attendee experience and retention, this is your blueprint. Michael teaches how strategic event design—based on how people take in and process information—can increase engagement, reduce refunds, and create long-term client relationships. Whether you’re drawing in the high-energy spontaneous types or the deeply skeptical methodicals, his advice is grounded in both data and decades of experience. If you’re an event leader, speaker, author, or business owner looking to elevate your event strategy, this episode is a must-listen. It’s not just about putting people in seats—it’s about understanding who’s in the room, why they came, and how to serve them best. Want to connect with Michael Drew? Book Retreat: https://bookretreat.com/ Promote a Book: https://promoteabook.com/about LinkedIn: https://www.linkedin.com/in/michaelrdrew/ Facebook: https://www.facebook.com/michaelrdrew Instagram: https://www.instagram.com/promoteabookmd/…
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1 87 - How to Sell Out Your Events Before You Even Promote Them with Alison Hannah-Katschkowsky 16:39
In this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Alison Hannah-Katschkowsky, founder of CU Fitness—The Alison Hannah-Katschkowsky Agency, to uncover the secrets behind filling events, engaging audiences, and creating experiences that convert. With over 30 successful retreats under her belt, Alison shares her journey from the health and wellness industry to becoming a sought-after event strategist. She has helped thousands of people achieve their goals through immersive experiences that go beyond traditional coaching. Alison’s background in fitness and business strategy has shaped her unique approach to event planning. She realized early on that people don’t just need information—they need a structured, results-driven experience that helps them take action. That’s why she focuses on building events that provide more than just inspiration. In this episode, she reveals the three key elements every event leader needs to master to create high-profit, high-impact experiences. One of the biggest mistakes event leaders make is failing to define a clear event promise. Alison explains that attendees don’t buy tickets based on the location, the amenities, or even the speakers—they buy the outcome. If potential participants can’t immediately understand what they will gain from attending, they are far less likely to commit. Alison shares how event leaders can clarify their event promise so that attendees know exactly what transformation they will experience. Marketing is another crucial factor in event success. Too many event hosts rely on hope—hoping referrals will fill their spots, hoping people will spread the word. Alison breaks down her Hand Raise Method, a pre-selling strategy that allows event organizers to gauge interest before officially launching their event. She emphasizes the importance of combining inbound and outbound marketing strategies to maximize visibility and ensure consistent ticket sales. Beyond selling out an event, Alison stresses the importance of designing an experience that converts. Many events provide great content, but attendees often leave with pages of notes and no real action plan. Alison explains how structuring an event with interactive sessions, implementation exercises, and post-event support ensures attendees leave transformed, not just informed. She highlights how a well-planned itinerary and engagement strategies can turn attendees into long-term clients. Alison’s biggest takeaway? You don’t need a huge audience to host a successful event—you just need the right audience. She encourages event leaders to engage their existing network, understand what their audience truly needs, and build an event that delivers on that promise. If you’re looking to sell out your next event and create an experience people rave about, this episode is packed with actionable insights you won’t want to miss. Want to connect with Alison? Free Masterclass: The REtreat Accelerator https://thealisonk.com/retreat-accelerator-masterclass Website: https://thealisonk.com/ Podcast: https://thealisonk.com/podcast Facebook: https://www.facebook.com/CUFitness360 Facebook: https://www.facebook.com/alison.h.katschkowsky Instagram: https://www.instagram.com/thealisonk/…
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High Profit Event Show
Welcome back to The High Profit Event Show, where we bring you strategies to maximize your event success and profitability. In this episode, host Rudy Rodriguez sits down with Dr. Emily Letran, founder of Exceptional Leverage Inc., a high-performance coach, and an international speaker who has built a thriving business through hosting impactful events. Dr. Letran has been featured in Forbes, USA Today, and Fox News, and has shared the stage with industry giants like Sharon Lechter and Kevin Harrington. She is also the creator of the Action to Win Seminar, a transformational event series that has helped countless entrepreneurs elevate their brand, impact, and revenue. Dr. Emily shares her powerful journey, from immigrating to the U.S. as a refugee from Vietnam to becoming a highly sought-after business coach, author, and speaker. She discusses how she overcame her initial resistance to public speaking and discovered that hosting events is one of the fastest ways to build authority, attract opportunities, and create a thriving business ecosystem. She emphasizes that speaking on other people’s stages is beneficial, but hosting your own event puts you in complete control of your message, positioning, and revenue potential. One of the key topics in this episode is how to fill and fund events without stress. Dr. Emily breaks down the misconception that hosting events requires a massive budget. She shares practical strategies for leveraging sponsorships to cover event costs, ensuring that event leaders don’t bear the financial burden themselves. She also highlights the importance of structuring an event with clear objectives, whether it’s client acquisition, brand building, or revenue generation, so that every decision aligns with the ultimate goal. Beyond just filling the room, keeping attendees engaged and converting them into clients is where true event success lies. Dr. Emily shares her best practices for maintaining high energy and participation throughout an event, from structured exercises and interactive challenges to strategically placing speakers and content to build curiosity. She explains why setting clear expectations from the beginning and making direct yet ethical offers ensures that attendees not only stay engaged but also take action—turning a well-run event into a revenue-generating machine. If you’ve been considering hosting your own event but feel overwhelmed by the process, this episode is a must-listen. Dr. Emily provides a step-by-step blueprint for making events profitable, impactful, and stress-free. She also shares an unexpected personal story about how her journey into public speaking led her to meet the Dalai Lama—a testament to how stepping into visibility creates limitless opportunities. Want to connect with Dr. Emily? Book a discovery call: http://www.calendly.com/coachemilyletran Text RUDY to: 626-808-5762 Website: http://www.dremilyletran.com/ LinkedIn: https://www.linkedin.com/in/coachemilyletran/ Facebook: https://www.facebook.com/coachemilyletran YouTube: https://www.youtube.com/channel/UCYGFTGYMgwgew1yD_L-nj5A X (formally Twitter): https://x.com/coachemily1…
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Welcome back to another episode of The High Profit Event Show! This week, host Rudy Rodriguez sits down with Lady Jen Du Plessis, founder of Kinetic Spark Consulting, LLC, to dive into the evolution of event models and how event leaders can pivot towards high-ticket, transformational experiences. Lady Jen brings a wealth of experience to the table, with a career spanning four decades in financial services, where she worked with top business owners and entrepreneurs to scale their companies. She has shared the stage with some of the most influential names in the industry, including Tony Robbins, Les Brown, Darren Hardy, and Kevin Harrington, solidifying her reputation as a leading authority in business growth and event strategy. In this episode, Lady Jen walks us through her journey from leading large-scale, three-day events to curating boutique, high-ticket mastermind retreats. She shares how she recognized the need to shift from traditional, exhausting event models to intimate, high-value experiences that create greater transformation and profitability. She explains why smaller, experiential events offer deeper connections, higher engagement, and bigger financial wins for both hosts and attendees. We also explore the strategic monetization of events, where Lady Jen breaks down why low-ticket events often result in high expenses and minimal returns. Instead of struggling to fill rooms with $297 attendees, she reveals how pricing events at $5,000+ has not only increased her revenue but also attracted the right audience—entrepreneurs and leaders who are serious about investing in transformation. She even shares her cost-saving tips, like traveling with her own event equipment to avoid excessive venue charges, proving that smart event planning can lead to higher profits without unnecessary overhead. One of the most exciting parts of this conversation is Lady Jen’s elite networking strategy. She introduces the concept of mastermind dinners—small, curated gatherings of high-performance individuals that foster deep business relationships and client acquisition. Instead of waiting for opportunities to connect, Lady Jen creates her own inner circle, leading six to eight high-caliber guests for exclusive dinner discussions. This strategy has led to millions in business growth and partnerships, proving that the best connections are made in intimate settings, not crowded networking events. If you’ve been leading large, overwhelming events that leave you exhausted and barely profitable, this episode is your wake-up call. Lady Jen’s insights will show you how to pivot towards high-ticket, experiential events that are profitable, powerful, and life-changing for both you and your attendees. Want to connect with Lady Jen? Text: JEN to 26786 Website: https://www.jenduplessis.com/ LinkedIn: https://www.linkedin.com/in/jenduplessis/ Facebook: https://www.facebook.com/JenDuPlessis22/ Instagram: https://www.instagram.com/jenduplessis/…
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High Profit Event Show
Welcome back to The High Profit Event Show! In this episode, host Rudy Rodriguez sits down with a true pioneer in the coaching industry, Tran Tien Cong, founder of VCI International. Coming to us from Vietnam, Cong has been leading the coaching industry in his country since 2012, certifying over 2,000 coaches, writing three books on the subject, and hosting over 600 webinars to build and grow his events. His journey from mechanical engineer to coach, speaker, and event leader is nothing short of inspiring. In this episode, we dive deep into one of the most crucial yet overlooked strategies for event success—webinars. If you've ever struggled to fill your events, engage your audience, or convert attendees into clients, this conversation is a game-changer. Cong shares his proven three-phase webinar approach that has helped him double attendance rates and significantly increase conversions. One of the biggest takeaways from this episode is understanding that webinars aren’t just a one-time sales tactic—they are a strategic tool to fill live events and establish authority. Cong explains how multi-day webinar challenges (like 3-day or 5-day formats) are far more effective than standalone presentations. These structured experiences warm up potential attendees, allowing them to engage, build trust, and ultimately commit to a live event or high-ticket offer. Another powerful insight Cong shares is the Three-Phase Approach to Webinar Success: Before, During, and After. Most event leaders focus only on the webinar itself, neglecting the pre-webinar warm-up sequence that dramatically impacts attendance. Cong has perfected a 7-day engagement process, using email, video, and social media to boost webinar show-up rates from 30% to 60% or more. Additionally, he highlights that the post-webinar follow-up is where half the conversions happen. By implementing a simple 5-day follow-up strategy with targeted emails and personal calls, event hosts can double their sales after the webinar. Finally, we discuss one of the biggest mistakes event leaders make: misalignment between their content, messaging, and final offer. Cong explains that too many event hosts teach one thing and sell another, leaving their audience confused and unmotivated to buy. He emphasizes the importance of structuring webinars to naturally lead into the offer by addressing key pain points, presenting a compelling promise, and ensuring that the content seamlessly aligns with what is being sold. He also shares his six essential elements of a high-converting offer, which include a clear pain point, compelling promise, payment plan, strong guarantee, valuable bonuses, and urgency. If you’re an event host, coach, or speaker looking to fill your events, increase engagement, and maximize conversions, this episode is a must-listen. Cong’s insights into webinar strategy, audience warming, and conversion optimization are actionable and highly effective. Want to connect with Cong? Website: https://trantiencong.com/ Facebook (Cong personal page): https://www.facebook.com/tran.t.cong.9 Facebook (VCI page): https://www.facebook.com/vcicoach/ LinkedIn: https://www.linkedin.com/in/trantiencongcoaching/?originalSubdomain=vn YouTube: https://www.youtube.com/channel/UCPtTRI81SV41vVLt-ygQ1aQ…
In this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Dannella Burnett, founder of Encore Elite Events and Speakers Need to Speak, to break down the exact framework for creating highly profitable events. With over 40 years of experience in the event industry, Dannella has worked with clients ranging from small entrepreneurs to eight-figure brands, helping them maximize impact and revenue through powerful, strategic events. Dannella shares her Six-Step Framework to a Six-Figure Event, a step-by-step system designed to help event hosts eliminate overwhelm, increase profitability, and ensure a seamless experience for both the host and attendees. She emphasizes the importance of starting with the end in mind, defining the event’s purpose, and ensuring every aspect aligns with business objectives. By implementing a detailed budgeting plan, event leaders can avoid financial pitfalls and maximize revenue potential. One of the most valuable takeaways from this episode is event monetization and ticket mapping. Dannella walks through 17 different ways to monetize an event, from sponsorships and partnerships to pre-event offers and upsells. She also shares her ticket map strategy, which includes 13 ways to fill an event strategically—whether through summits, masterclasses, affiliates, or speaking engagements. Rather than relying on last-minute marketing tactics, she explains how pre-planning and tracking attendance sources can remove stress and increase conversions. Finally, Dannella dives into the power of leveraging events for business growth. She discusses the “Summit to Three-Day Event” strategy, which warms up an audience before leading them into a transformational, high-ticket experience. Events, when executed properly, serve as a repeatable, revenue-generating system that strengthens authority, builds deeper client relationships, and creates massive business opportunities. She also stresses the importance of debriefing after every event—identifying what worked, what needs improvement, and refining strategies for future events. If you’re an event leader, speaker, or business owner looking to take your events to the next level, this episode is packed with insights that can change the way you plan, market, and monetize your events. Tune in now and learn from one of the best in the industry! Want to connect with Dannella? Ticket to upcoming Six Figure Mastery Bootcamp: http://sixfigureeventmastery.com/stage Book a Discovery Call: http://calendly.com/DannellaBurnett/Events Facebook Group: http://facebook.com/groups/SpeakerGigs Facebook: https://www.facebook.com/dannellaburnett Instagram: https://www.instagram.com/encoreeliteevents/ LinkedIn: https://www.linkedin.com/in/dannellaburnett X (Twitter): https://x.com/dannellaburnett…
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On this episode of The High Profit Event Show, host Rudy Rodriguez sits down with serial entrepreneur and event strategist Nick Long, the founder of NXT90. Nick has built multiple eight-figure businesses, generating over $600 million in revenue. He is also the mastermind behind an event-driven business model that produced $1 million in just 24 hours without spending money on paid ads. His expertise in high-ticket event sales, business scalability, and exit strategies makes this conversation an absolute must-listen for event leaders looking to increase their impact and profitability. Throughout the episode, Nick shares the key shift that transformed his approach to live events: moving beyond motivation and focusing on true transformation. He explains why most events fail to create lasting impact and how event leaders can structure experiences that drive real change for attendees. According to Nick, the real value of an event isn’t just in delivering content, but in guiding people to take action and commit to a new path forward. He introduces his framework for identifying the three types of attendees—information seekers, confronters, and transformers—while revealing how to convert more people into action-takers and high-ticket buyers. One of the most powerful takeaways from this episode is Nick’s high-ticket event sales strategy. Rather than relying on ad spend, Nick leveraged personal outreach, deep relationships, and video messages to bring the right people into the room. His method proves that authentic connections and tailored invitations can drive millions in revenue without traditional marketing. He breaks down the importance of selling from the heart, making it clear that event leaders must guide their attendees from their heads (where doubts and questions live) to their hearts (where real decisions happen). Nick also dives into the concept of becoming an “Exitpreneur”, building a business with an endgame in mind. He discusses why many entrepreneurs treat their businesses like ATMs, focusing on immediate cash flow instead of long-term financial leverage. He shares how event leaders can structure their businesses to generate recurring revenue, create lasting impact, and position themselves for a profitable exit. His philosophy is simple but powerful: “The more prophetic you become, the more profitable you will be.” This episode is packed with high-level insights and actionable strategies for event leaders who want to increase revenue, create deeper audience impact, and build a long-term sustainable business. Whether you’re hosting live events, virtual events, or masterminds, Nick’s strategies will challenge you to think bigger, sell smarter, and lead with purpose. Want to connect with Nick? Instagram: https://www.instagram.com/nicklong/ Website: https://nxt90.com/ Facebook: https://www.facebook.com/nicklong365 LinkedIn: https://www.linkedin.com/in/nicklong365/…
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High Profit Event Show
In this episode of The High Profit Event Show, host Rudy Rodriguez welcomes Kevin Thompson, an entrepreneur with over 29 years of experience in building impactful relationships and hosting high-ticket events. Kevin is the founder of Impact and Legacy Collective and the host of the Million-Dollar Relationships Podcast. Over the years, he has produced more than $16 million in products and services, facilitated strategic partnerships, and led transformative mastermind events, including high-end gatherings in stunning venues such as castles. Kevin’s journey and expertise offer invaluable lessons for event leaders looking to elevate their impact. Kevin shares the story of how he began hosting events, starting with a simple idea sparked by a friend’s suggestion. That idea turned into his first high-ticket mastermind event, held in his living room, where 15 entrepreneurs each invested $5,000 to attend. Kevin emphasizes the importance of focusing on meaningful connections and creating environments where participants can engage without worry. His approach has transformed not only his events but also the lives of attendees, who have formed lasting collaborations through his facilitation. This episode delves into three key topics that are essential for event leaders: First, Kevin highlights the power of building and leveraging relationships. He explains how trust and alignment of values are the foundation for attracting the right attendees and collaborators. His intentionality in fostering genuine connections has allowed him to fill events with high-value participants and create opportunities for meaningful partnerships. Second, Kevin shares insights into intentionality in designing event experiences. From catered meals to private, immersive settings, every detail is planned to ensure attendees feel valued and can focus entirely on connecting and learning. He believes that removing all distractions allows participants to be fully present, which enhances the overall impact of the event. Lastly, the discussion covers the importance of continuous growth through facilitation and follow-up. Kevin describes how follow-up efforts turn event attendees into long-term collaborators and clients. He shares how a simple, heartfelt offer at the end of his first mastermind led to six participants enrolling in a $25,000 program, a testament to the trust and value he had built during the event. This episode is packed with actionable insights and inspiring stories that will resonate with event leaders seeking to create high-profit, high-impact events. Tune in to discover Kevin’s journey, learn from his mistakes, and gain the tools to elevate your events to new heights. Want to connect with Kevin Thompson? Website: https://maximum-response.com/ Facebook: https://www.facebook.com/KevinTheConnector LinkedIn: https://www.linkedin.com/in/kevin-thompson-11725511/ Million Dollar Relationships Podcast: https://podcasts.apple.com/us/podcast/million-dollar-relationships/id1615998645…
In this week’s episode of The High Profit Event Show, host Rudy Rodriguez welcomes Callan Rush, founder of Lucrative Luminary Training. With over 25 years of experience in the event industry, Callan has assisted thousands of workshop leaders transform their marketing and business strategies. Her book, Wealth Through Workshops, has been downloaded over 600,000 times, and her company has generated more than $50 million in revenue. Combining her academic background in psychology and education with practical expertise, Callan shares how event leaders can simplify their marketing efforts to create greater impact and consistent success. Callan begins by addressing a common challenge faced by event leaders: most of them didn’t enter the industry to become marketers. Their true passion lies in delivering transformative events and serving their audiences. However, she emphasizes that having a basic understanding of marketing is essential for success. Whether event leaders manage their marketing personally or delegate it to others, foundational knowledge allows them to evaluate strategies, provide guidance, and ensure their marketing efforts align with their goals. Throughout the episode, Callan dives into three key topics that are vital for event leaders. First, she simplifies marketing by categorizing strategies into three types: Linked, Lagging, and Leading Client Enrollment Strategies. Linked strategies, such as speaking engagements or discovery sessions, provide immediate results but often lead to inconsistent revenue. Lagging strategies, like social media posting and content creation, build long-term brand awareness but require patience and persistence. Callan’s favorite, Leading Client Enrollment Strategies, combines effort now with ongoing revenue, making it ideal for creating stability and scalability. Next, Callan highlights the power of optimized webinars, a strategy that transformed her own business. She shares how this approach took her from burnout—running 52 events a year—to achieving $7 million in annual revenue. By creating, testing, automating, and optimizing a high-converting webinar, Callan built a system that provides consistent income while allowing her to focus on her passion for delivering value to her audience. Finally, Callan offers an inspiring message to luminary leaders navigating challenging times. She encourages listeners to find mentors who teach in a way that resonates with them and reminds them that their work as educators and changemakers is more important than ever. Her advice is simple but powerful: “If you don’t understand something, it’s not your fault—it just means you need the right teacher.” Listeners can access Callan’s free guide, which provides detailed steps for simplifying marketing and implementing an optimized webinar sequence, at callanrush.com/mms. This episode is a treasure trove of insights and practical advice for event leaders seeking to grow their impact and streamline their strategies. Don’t miss the chance to learn from one of the best in the business. Tune in now and start transforming your marketing approach today! Want to connect with Callan Rush? Marketing Made Simple Guide: http://callanrush.com/MME Website: https://www.callanrush.com/ Lucrative Luminary Training Website: http://lucrativeluminary.com/ LinkedIn: https://www.linkedin.com/in/callanrush/ Facebook: https://www.facebook.com/callanrush Instagram: https://www.instagram.com/callan_rush/ YouTube: https://www.youtube.com/user/CallanRush Want to learn more about Rudy’s work at V.E.S.T. Your Virtual Event Sales Team? Check out his website at https://virtualeventsalesteam.com/.…
In this episode of The High Profit Event Show, host Rudy Rodriguez is joined by Annie Lalla, founder of Heartcoach.com and an expert in relationships, emotional intelligence, and transformational experiences. Annie is renowned for her ability to design events that leave attendees with a profound sense of self-worth, empowerment, and connection. With a unique blend of creativity and deep emotional insight, she has facilitated numerous successful events, including her signature program, The Love Dojo, and high-end masterminds for world-class couples. Annie shares her expertise on the art of designing transformational event experiences. She reveals how focusing on the feelings attendees leave with—whether joy, empowerment, or inspiration—should guide every aspect of an event's design. By reverse-engineering the emotional outcomes she desires for her attendees, Annie crafts events that resonate on a deeply personal level and create lasting impacts. Her insights will inspire event leaders to move beyond logistics and focus on emotional connections. Another highlight of the episode is Annie's deep dive into conflict resolution in event collaboration. Drawing from her expertise as a relationship coach, she shares strategies for navigating differences in values and priorities when working with partners or teams. Annie emphasizes that conflicts, when resolved effectively, can lead to stronger collaborations and more dynamic event outcomes. Her practical advice is invaluable for anyone striving to maintain harmony and productivity in high-stakes environments. Finally, Annie discusses the importance of optimizing for aliveness in events. She explains how creating spaces that allow attendees to feel a full spectrum of emotions—joy, vulnerability, and even discomfort—can lead to profound transformation. By fostering an atmosphere where participants feel seen, heard, and appreciated, event leaders can ensure their events are not only memorable but also deeply meaningful. This episode is a must-listen for event leaders looking to elevate their events from ordinary to extraordinary. Join Rudy and Annie as they unpack the secrets to crafting events that inspire, transform, and delight. Tune in now to gain actionable insights that will revolutionize your approach to event planning. Want to connect with Annie? The Art of Fighting Program: www.annielalla.com/courses/art-of-fighting Password: gladiator_sport Website: https://www.annielalla.com/ Website: HeartCoach.com Facebook: https://www.facebook.com/profile.php?id=843210416 Facebook Coaching Page: https://www.facebook.com/annielallacoaching/ Instagram: https://www.instagram.com/lallabird YouTube: https://www.youtube.com/user/annielalla LinkedIn: https://www.linkedin.com/in/annie-lalla-a3a9a011…
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High Profit Event Show
1 78 - Fill Your Event Seats Fast: Breakdown On What Works for Event Leaders with Rudy Rodriguez 11:55
In this episode of The High Profit Event Show, host Rudy Rodriguez shares powerful insights on how event leaders can fill their events, avoid common mistakes, and drive profitability. As a former Naval Officer and Aviator, Rudy brings a unique perspective to sales and enrollment strategies. Since 2015, his systematic, consultative approach has resulted in over $50 million in sales for coaching, education, and mastermind offerings. Rudy's coaching style focuses on helping clients sidestep the common pitfalls of sales while achieving success through tailored, actionable strategies. With his guidance, clients consistently boost their sales and create tangible, measurable results that lead to impactful business growth. This episode centers on the three key strategies event leaders can use to ensure success. Rudy begins by breaking down the methods for filling event seats, highlighting the pros and cons of organic outreach, paid advertising, and joint venture partnerships. He provides actionable advice on how to choose the right strategy based on the stage of your business and your specific goals. Rudy emphasizes the importance of tracking results and understanding the numbers behind each approach to make informed, data-driven decisions. Next, Rudy explores the importance of high-ticket offers in driving both profitability and attendee transformation. He outlines how having a well-designed high-ticket offering can not only make your event financially successful but also create a deeper impact for participants. Rudy shares insights into creating consistent, predictable conversions through these premium offers and explains why the backend of an event is where the true magic happens. Finally, Rudy tackles the pitfalls event leaders often face and offers solutions to avoid them. From understanding the cost of attendee acquisition to building a structured sales system, he provides invaluable guidance on creating sustainable success. His approach combines years of experience with a clear, actionable framework designed to help event leaders maximize their ROI while delivering exceptional value to their audiences. Tune in to this episode of The High Profit Event Show and discover the strategies and insights you need to create events that are not only impactful but also highly profitable. With Rudy’s expert guidance, you’ll walk away with the tools to transform your events into thriving, results-driven experiences that attendees love and remember. Want to connect with Rudy? Book your consultation: https://virtualeventsalesteam.com/lets-do-a-live-strategy-session-to-help-you-reach-your-goals/ Website: https://virtualeventsalesteam.com/ LinkedIn: https://www.linkedin.com/in/rodolfo-rodriguez-640723279/ Facebook: https://www.facebook.com/rudy.rodriguez.963871/ Instagram: https://www.instagram.com/rodolforodriguezjr1/…
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High Profit Event Show
In this episode of The High Profit Event Show, host Rudy Rodriguez welcomes special guest Sean Knudsen, founder of Warrior Mindset Strategies. Sean is a 22-year veteran of the United States Army with extensive experience in SWAT teams, special operations, and even training service animals and national champion dogs. With his rich background and a focus on mindset, Sean has seamlessly transitioned into helping entrepreneurs and business owners elevate their business strategies and achieve outstanding results. During the conversation, Sean shares valuable insights from his journey, emphasizing three key strategies that event leaders can apply to create impactful experiences. First, Sean highlights the importance of designing an engaging booth experience that sparks curiosity and invites attendees to connect. By keeping the booth welcoming and approachable, using elements like kid-friendly treats and interactive activities, Sean demonstrates how to foster genuine engagement without overwhelming attendees. Next, Sean dives into the art of providing value through tailored interactions. He stresses the power of asking thoughtful questions and offering solutions that resonate with each attendee’s unique challenges. His approach to offering free discovery sessions not only builds rapport but also positions him as a trusted advisor who genuinely cares about helping others succeed. Finally, Sean discusses the critical role of timely and persistent follow-up for event success. He walks through his structured follow-up process, from collecting attendee information to sending personalized messages and making multiple contact attempts over a few days. This level of attention ensures that no opportunity is lost and leaves attendees feeling valued and appreciated. Whether you’re an event leader looking to refine your strategy or someone preparing for your first event, Sean’s actionable insights provide a roadmap to creating lasting connections and driving results. Don’t miss this inspiring and informative episode as Sean shares how mindset, service, and strategy come together to make every event a success. Tune in now to learn how to apply these principles to your own events and take your outcomes to the next level! Want to connect with Sean? Book Your Discovery Session with Sean: https://calendly.com/warriormindsetstrategies/warrior-mindset-coaching-session Sean’s Facebook: https://www.facebook.com/sean.knudsen Sean’s Instagram: https://www.instagram.com/sean.n.knudsen Warrior Mindset Strategies Instagram: https://www.instagram.com/warriormindsetstrategies/ YouTube: https://www.youtube.com/channel/UC5jMIGqCDySwxRwdxfgpalg Want to learn more about Rudy’s work at V.E.S.T. Your Virtual Event Sales Team? Check out his website at https://virtualeventsalesteam.com/.…
Welcome to The High Profit Event Show with your host, Rudy Rodriguez! In this week’s episode, Rudy sits down with Davis Jaspers, the founder of VitaLife, who shares his strategies behind his success in event execution and client engagement. Davis has an inspiring background, not just as a successful entrepreneur but also as someone who’s undergone his own personal transformation. As the CEO of VitaLife Weight Loss Company, Davis has helped over 20,000 people lose 20 pounds or more in just 40 days through his innovative weight loss programs. Davis recently hosted the VitaLife Experience, an event in the weight loss and personal development space. His journey and expertise offer valuable insights into how to create impactful, high-engagement events that resonate deeply with attendees. In this episode, we dive into the strategies Davis used to plan and fill his event on a short timeline without spending on paid ads. Davis shares how he leveraged his client list and personal connections to drive attendance, engaging clients through emails, SMS campaigns, and personal conversations. He discusses how a strong understanding of his audience’s needs, paired with direct outreach, allowed him to attract over 50 attendees in under 30 days. His approach highlights the effectiveness of using low-cost, high-impact methods, which is especially useful for event leaders working with a lean budget. Davis also shares the importance of creating an experience that goes beyond a typical conference or workshop. At the VitaLife Experience, attendees participated in unique activities like “passport” challenges and meaningful icebreakers that fostered connection and engagement. By designing an event as an experience, Davis ensured that attendees were not just spectators but active participants, setting the stage for real transformation. This experiential approach is an insightful takeaway for event leaders aiming to design events that captivate and inspire attendees. Lastly, Davis shares on the role of personal connection in driving enrollment, especially for high-ticket offers. He explains how authentic, enrollment-focused conversations assisted him to convey the event’s impact, leading to a higher level of commitment from attendees. By focusing on meaningful conversations rather than high-pressure tactics, Davis was able to enroll clients who were genuinely invested in their own transformation, both during the event and in future high-ticket programs. His approach to enrollment and audience connection offers a fresh perspective on building trust and creating long-term relationships with clients. Whether you’re planning your first event or looking to elevate your current event strategy, this episode is filled with actionable insights. Join Rudy and Davis to discover how to turn your next event into a memorable, high-impact experience that drives real results. Don’t miss out on these powerful strategies—listen to the full episode to learn more! Want to connect with Davis? Website: https://www.vitalifeweightloss.com/ Instagram: https://www.instagram.com/vitalifeweightloss Facebook: https://www.facebook.com/vitalityNL Twitter (X): https://twitter.com/VitaLife10 YouTube: https://www.youtube.com/channel/UChi1rjnk08ywSv7jytxtB8A…
In this episode of The High Profit Event Show, host Rudy Rodriguez welcomes Jason Guille, founder of Sunset Labs, a cutting-edge virtual and hybrid event production studio based on Vancouver Island. With over two decades of experience and a track record of producing over a thousand live events, Jason has honed a unique approach to making events not only successful but deeply impactful. Sunset Labs has become a top destination for those looking to engage global audiences through innovative virtual and hybrid models. Jason’s commitment to accessibility, engagement, and accountability in event production shines throughout the conversation, providing valuable insights for today’s event leaders. A highlight of the episode is Jason’s introduction of the concept of "Value Leveling," a fresh approach to ticket pricing that addresses attendance and engagement challenges. Jason explains how attendees are encouraged to commit to an event by purchasing a ticket upfront, with the option to adjust the price post-event based on the value they feel they received. This strategy helps ensure that attendees feel invested, reducing no-shows and creating accountability on both sides. It’s a powerful way to balance access and commitment, offering insights for event leaders eager to increase participation and enhance audience satisfaction. Another key topic covered is the importance of adapting engagement strategies to the audience’s specific needs. Jason highlights how different groups, from high school students to seniors, require tailored approaches to stay engaged. He emphasizes the role of learning styles—visual, auditory, and kinetic—in shaping the event experience, noting how crucial it is for event producers to cater content and delivery to these diverse preferences. By adopting these practices, event leaders can significantly increase audience retention, reduce distractions, and create a memorable experience that resonates with attendees long after the event concludes. Jason also shares insights on his transition from running a physical venue to building a virtual and hybrid studio. Sunset Labs is now equipped with advanced technology, including multi-screen stages and remote production capabilities, making it possible to reach global audiences while providing a high-quality experience. With a deep focus on virtual production and an eye on emerging AI translation technologies, Jason envisions a future where events are accessible in multiple languages and cultures, enabling wider participation. For event leaders looking to scale their impact, Jason’s story is a testament to the power of adaptability and vision in the ever-evolving event industry. Want to connect with Jason? Tech Guide for Speakers: https://drive.google.com/file/d/1RNT92GwmwJcumD9Fm7Wh2p2HTvFODnc0/view?usp=sharing In person or remote discovery call and studio orientation: https://calendly.com/streamocon/vis Website: https://sunsetlabs.ca/ LinkedIn: https://www.linkedin.com/in/jasonguille/ Jason Guille Facebook: https://www.facebook.com/jason.guille Sunset Labs Facebook: https://www.facebook.com/sunsetlabs Stream of Consciousness Facebook: https://www.facebook.com/streamocon Jason Guille Instagram: https://www.instagram.com/jasonguille/ Sunset Labs Instagram: https://www.instagram.com/sunsetlabs/…
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