Overcoming Adversity and Scaling Your Wedding Business - With Kerry Curl

Wedding Pros who are ready to grow - with Becca Pountney

Today I am chatting with Kerry Curl - former hair and makeup artist turned business coach. We talk openly about Kerry's wedding business success journey and how her business has evolved. We talk about overcoming adversity and scaling your wedding business for success. If you want an inspiring wedding business story - this is it!

Visit Kerry's website

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Want to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Facebook:

https://www.facebook.com/groups/weddingprosreadytogrow/

Find out more about how I can help you grow your wedding business over on my website or Instagram page:

www.beccapountney.com

www.instagram.com/beccapountney

Time stamps:

The Start of Kerry's Journey [00:01:18] Kerry talks about how she got started in the wedding hair and makeup industry and her initial doubts and fears.

Transition to Full-Time [00:03:47] Kerry discusses how she transitioned from doing hair and makeup as a side hustle to making it her full-time career.

Mistakes in the Early Days [00:06:26] Kerry reflects on the mistakes she made in the early days of her business, including not having a website and approaching photographers without any authority or positioning.

The importance of cultivating relationships with venue managers and coordinators [00:09:41] Kerry discusses how she noticed that most of her leads were coming from recommendations and how she started building relationships with venue managers and coordinators to expand her reach.

The experience of hiring a mentor and the challenges faced [00:10:11] Kerry talks about her decision to hire a mentor, the initial skepticism in the industry, and her disappointing experience with her first mentor.

Learning from a bad mentoring experience and finding the right fit [00:13:20] Kerry shares how she didn't let her bad experience deter her from seeking the right mentor, the importance of finding the right person to work with, and how it made her a better mentor for her own clients.

The mindset shift [00:19:38] Kerry discusses the importance of shifting her mindset from being an individual artist to being a team leader.

Choosing the right team [00:20:15] Kerry talks about the process of selecting the right people for her team and the importance of building strong relationships with them.

Marketing mistakes and business growth [00:23:54] Kerry reflects on the highs and lows of her business journey, including the mistake of marketing her business to everyone and the importance of hiring a mentor for guidance.

The importance of personal branding [00:29:30] Tips on how to separate yourself from the competition and grow a personal brand in the wedding industry.

Acquiring business skills [00:30:40] The need for hair and makeup artists to acquire business skills in order to be successful.

Getting first clients without appearing desperate [00:31:34] Tips on how to attract clients without resorting to low prices or giving away services for free.

The highs and lows of entrepreneurship [00:39:41] Kerry discusses the challenges and rewards of being a female entrepreneur and the ups and downs of running a business.

The importance of getting help [00:40:48] Kerry shares her realization that getting help and outsourcing tasks can greatly contribute to scaling a business.

Wrapping up the conversation with Kerry [00:42:13] Becca expresses her enjoyment of the conversation with Kerry and looks forward to the next episode.

Mentioned in this episode:

Wedding Pro agency

Need some help in your wedding business? Our new service allows my team to manage your social accounts, create you a new website or complete one off admin tasks for you. Get in touch to find out more at: www.weddingproagency.co.uk