37. Marketing a small regional campus serving non-traditional students with Corrie Wilder of Washington State University Everett
Manage episode 378650520 series 3290896
In this episode, you’ll hear from Corrie Wilder who is the Executive Director of Marketing and Communications at Washington State University Everett, a small regional campus in the WSU system
You'll hear:
- How they navigate recruitment and marketing as a branch campus of a larger university system
- Advantages of marketing a small regional school and what marketing tactics work best
- Recommendations for how to grow enrollment among non-traditional populations
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Featured Case Studies ⤵️
1️⃣ Illinois College - private liberal arts college in IL
2️⃣ Wayne State College - small public in NE
3️⃣ Georgia Southern University - large public in GA
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