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#612: How to Use Strategy Calls for a Better Client Experience - John DeMato
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In a world where taking a good picture is no longer a differentiator in photography business, creating an amazing client experience is more important than ever! On today's Bokeh Podcast episode, photographer John DeMato shares how he uses strategy calls to take client experience to the next level!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
John's introduction (3:45)
How does John run his business in order to minimize burnout? (5:05)
What key business principle has enabled John to build his business? (9:00)
How do client strategy calls help to create a great experience - prior to the session? (13:10)
1. Communicates care
2. Creates awareness as to what is needed
What is the difference between a general pre-session call and a strategy call? (15:20)
What are the 3 main categories of questions asked on the strategy calls? (20:40)
1. "Who are you?" questions
2. "Who do you serve?"
3. "How do you solve your client's problems?"
How does John gracefully decline sessions if it isn't a good fit between him and the potential client? (25:06)
How does John translate the information gleaned from the strategy call to how he runs the shoot? (37:35)
How does John make his clients feel more comfortable both on the call and in the session? (40:15)
Links:
https://johndemato.com/deliver-magic
https://instagram.com/dematophoto
https://instagram.com/delivermagic
https://www.hbo.com/branson
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