EP019: Rand Fishkin, Wizard of Moz, on the Tumultuous Relationship Between SEO and Content

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Why is SEO so important when it comes to closing the deal? Because nobody, literally nobody, goes to the very first website they encounter and says “Ok cool I don’t want to look around, read reviews, or compare prices. I will just plop down $700 on this item right here and now!” Think of your own behavior… would YOU do that? If the answer is yes, then rest assured that you truly are a unique rainbow snowflake in this cold, harsh world. Nobody earns business on the first visit and that’s where SEO comes in. It brings people back to you over and over again like a black hole in the shopping universe. Rand Fishkin jumps into this topic feet first and shares this and more on SEO, keeping people from becoming numbers, and the dangers of data-driven marketing.

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