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[SpotOn Series] How To Create a Distinctive Brand Culture With Scott Slaymaker of Wingers
Manage episode 372302971 series 3001074
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Veteran franchisee and restaurateur Scott Slaymaker is the Co-owner of Wingers, a sports restaurant and alehouse with a family-friendly atmosphere. Working alongside his brother Eric, Scott was able to expand the franchise to multiple states by implementing and improving the strategies he’s learned from his career working at some of the best-known legacy hospitality brands.
In this episode…In this episode of the SpotOn Series, join Bela Musits as he welcomes Scott Slaymaker, Co-owner of Wingers. They discuss the fascinating journey of a local brand turned multi-state franchise, ways to reliably test new menu items before launch, and the most common mistakes junior franchisees make and how to avoid them. Scott also shares important steps in creating a memorable customer experience that comes with developing a powerful brand culture across company locations.
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