Episode 2: How in-app Purchase fees are impacting your business

fitSpot Guru

What We Cover In This Episode:

• What “in-app purchases” are, and what changes are coming soon with Apple’s guidelines around them [1:19]
• How these changes are really impacting small businesses [3:36]
• The ways that the fitDEGREE team is feeling the same pain that other small businesses are with this issue, and our plan to tackle the changes [8:15]
• What we’re doing to make sure that the client experience for our customers isn’t affected negatively by this [11:19]
• One guideline that might change in light of all the new changes on Apple’s platform [13:10]
• 3 options we are considering to navigate the changes [16:10] An important update on a verdict reached in the court case since this episode was originally recorded [19:47]

Quotes:

“For the longest time, in-app purchases mostly made sense. They were for independent developers creating games, and Apple said they’ll facilitate the payment process for them.” [Nick, 1:54]

“This is an Apple Fitness versus Peloton kind of war. I think we’re just caught in the crossfire.” [Nick, 5:46]

“We are a small business just getting started. We’re not really an industry giant, so we really feel the same pain that [the smaller players] are.” [Megan, 9:44]

“We’re not trying to ruin a client’s experience. We’re trying to avoid Apple’s fees, with the guidelines they created.” [Nick, 11:19]

“The client experience isn’t getting harder with this change, it’s just going to be slightly different.” [Megan, 12:18]

“Every studio is unique. Every studio’s rollout is going to be unique.” [Nick, 18:39]

Links & Resources Mentioned:

[e-mail]

https://developer.apple.com/news/