Jerry Seinfeld jokes about the phrase "it is what it is' in his Netflix special, "23 Hours To Kill".
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Daily Deals
Small Business Recession Strategies
Manage episode 342892869 series 2976976
Вміст надано CallSource. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією CallSource або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
What can small and medium businesses do to avoid the risks of an economic recession? An economic recession impacts businesses small and large, local and global, and can completely redefine the market. Preparing for an economic slowdown with recession strategies ensures that your business can weather the storm. Strategies that worked in past recessions might not work tomorrow. Businesses that move too slowly in solving recession-based issues might not survive. Businesses that thrive in an economic recession can grow larger and faster than ever.
53 епізодів
ПоширитиManage episode 342892869 series 2976976
Вміст надано CallSource. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією CallSource або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
What can small and medium businesses do to avoid the risks of an economic recession? An economic recession impacts businesses small and large, local and global, and can completely redefine the market. Preparing for an economic slowdown with recession strategies ensures that your business can weather the storm. Strategies that worked in past recessions might not work tomorrow. Businesses that move too slowly in solving recession-based issues might not survive. Businesses that thrive in an economic recession can grow larger and faster than ever.
53 епізодів
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Remarketing is an effort by a business to keep the lines of engagement open between them and their audiences. One of those valuable audiences to keep remarketing to is your customers. Your customers have shown awareness, interest, and buying preference for your company already. That relationship is one of the most important things to keep the engagement going. Grow your business by remarketing to your customers and attracting them to come back for more.…
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The first week into management and you have probably found yourself wanting to motivate and change the attitudes and behaviors of your employees. Changing the behaviors of your employees can be a difficult task. The best managers rely on feedback to change the behavior and attitudes of their employees. The truth is many employees do not change simply because you ask them to. Managing employees comes with the territory of being a leader. One of the best ways to change employee behavior so that it sustains is to use praise.…
Every year marketing innovations rise and with it comes new ways for businesses to grow. The tough part is trying to predict where marketing is going to go in the future. Even a few months into next year could see changes. Experts seem to be weighing in that the future of marketing is being shaped by the recent pandemic and consumer privacy laws. So what are the latest trends that are already shaping the marketing industry? The latest trends shaping the marketing industry for 2023 will impact how your business generates revenue.…
Every business needs a competitive edge. Using data, operational efficiency, automation, and marketing into the right channels a business can gain a significant competitive edge. Understanding how a business is generating a consistent flow of revenue serves the business better in the long run. Improving the marketing strategy starts with looking at the data you have. There are only a few ways to increase the flow of revenue and every business leader should be looking at these inside their business. We are joined by Jon Torrey from Searchlight Digital to talk about revenue flow.…
Marketing incrementality is not marketing attribution. Marketing incrementality is measuring beyond attribution using experimentation. The conversion or lift that would NOT have occurred without marketing's influence is marketing incrementality. Businesses of all sizes can measure marketing attribution and incrementality using the data they have. The better a business is at understanding and taking action on marketing incrementality the better off they are at growing revenue.…
What can small and medium businesses do to avoid the risks of an economic recession? An economic recession impacts businesses small and large, local and global, and can completely redefine the market. Preparing for an economic slowdown with recession strategies ensures that your business can weather the storm. Strategies that worked in past recessions might not work tomorrow. Businesses that move too slowly in solving recession-based issues might not survive. Businesses that thrive in an economic recession can grow larger and faster than ever.…
Video is a powerful medium to grow a small business. However, many small businesses don’t understand how to implement video into their marketing strategies. Many small businesses struggle to justify the costs of producing videos. Should a business get its own equipment, hire a videographer, and put in the effort it might require making videos? Are people even consuming the videos and then becoming customers for businesses? Navigating video marketing for a small business is tricky. If a business can identify ways to use video in their marketing strategy the opportunities are out there. We explore all this with David Feinman on the episode.…
Let's create, is a special episode format designed to walk you through the steps to building something important for your business. A business listening to this podcast episode should be able to create a successful lead generation advertisement by the end. You should also feel inspired to create an ad that generates leads. Generating leads is a very difficult conversion goal to accomplish for the right ROI. Let’s go over some recommendations that businesses can use to generate leads from their advertisements.…
In-Person events are some of the best ways to learn and network. Getting the most value out of an in-person event takes some additional work. You can learn trends, strategies, and ideas, and save years of learning it yourself from the education provided by speakers at events. You can meet and connect with other people that share your business struggles, meet those who have succeeded, and you can increase your professional network. In some circles, in-person events are looked at as essential to keep up with the industry. While you might feel like you are fish in a sea of sharks looking to sell their products – going to an event offers too many opportunities to pass up.…
Finding the best agency for your small business is not easy. When interviewing an agency there are a lot of considerations to look for. A marketing agency that sticks to one tactic is often looked at as a vendor-type relationship while an agency that supports the entire business plan is much more strategic. Your business could benefit from evaluating the relationship you have with your marketing agency.…
Within the marketing community of Reddit a user posted this question, ‘What is the best marketing advice you’ve ever received?’ and some of the answers that other users provided are worth considering. Learning from others saves time, helps us improve marketing campaigns, and can prevent problems. The crowdsourced marketing advice from Reddit could help grow your business.…
Remote employees are here to stay. For many companies, having remote employees is completely new. Remote work presents challenges for managers who oversee these types of employees. The better managers are at managing productivity, communication, and social aspects of remote employees the more successful they will be. For employees they have to manage the isolation, the lack of supervision, and the ever present distractions from working at home. Recent studies confirm that productivity for remote employees is very high. The better managers can support their teams of remote employees the more productive everyone will be.…
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Daily Deals
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