196. Client Case Study: InLight Hyperbarics

Kiss My Aesthetic Podcast

Ready to flip the script on wellness branding? This week, we're joined by In Light Hyperbarics' Marketing Director, Mariah Coistra, to dive into their recent rebrand. Hear how their transformation snagged rave reviews and learn actionable tips for marketers aiming to create impactful change in their companies. Curious about hyperbaric oxygen therapy? Mariah provides a 101 lesson, detailing its benefits and how it bridges the gap between Western and alternative medicine. Tune in to discover the synergy between smart branding and innovative wellness practices! Mariah’s path into marketing has been anything but conventional. Starting as a hyperbaric tech, she quickly recognized In Light Hyperbarics’ potential to grow and reach more people. For four years, Mariah patched together resources and worked creatively with what the company had in its early stages. Trusting her instincts, she ultimately sought out Michelle to lead a transformative rebrand that would elevate the company’s presence. Now, as Marketing Director, Mariah shapes the company’s voice and strategy, driving growth and building connections within the community. Her passion for wellness, combined with her in-depth knowledge of the industry’s ins and outs, has been key in expanding the reach of hyperbaric oxygen and light therapy, making these transformative treatments more accessible to all. ------------------------ In today's episode, we cover the following:

• What hyperbaric oxygen is
• How Mariah got into hyperbarics
• Why In Light started working with MKW Creative Co.
• What their branding looked like before
• What made them ready to work with Michelle and her team
• Branding presentation takeaways
• Feedback from the rebrand
• How the rebrand is elevating their persona
• Speaking up as a marketing manager
• The technology behind hyperbaric oxygen
• Client case study on hyperbarics
• Recommendations for people who can't access hyperbarics

----------------------- GUEST INFO: To learn more about In Light Hyperbarics, follow them on Instagram @InLight_Hyperbarics, Tik Tok and Facebook @InLightHyperbarics, and visit their website, InLightHyperbarics.com. ---------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

• Kiss My Aesthetic Facebook Group
• Instagram
• Tik Tok

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard