Phoenix Suns Shawn Deloney on the Art of Sports Content

The Work in Sports Podcast - Insider Advice for Sports Careers

For those of you who are new to the show, I’d like to introduce myself, I am Brian and I am what you’d call a Masshole.

Loosely defined, this is a sports fan that originated from the top right corner of our country and is known to celebrate championships at a seemingly impossible rate across a multitude of high-level sports.

We are incredibly loyal. I have lived and worked in 4 different major sports markets and yet I’ve never taken up a single team. Boston sports fans never abandon their team.

I don’t like jerseys, but I have four – Patriots, Red Sox, Bruins and a Seahawks one and the only reason it is allowed to exist is because former NFL MVP and all around great guy Shaun Alexander signed it for me when we worked on a TV show together.

Why no Celtics jersey you ask? Because tank tops are a little too personal if you know what I mean. I can rock the tank, but do I really want to?

Talk to any Boston fan and they will tell you they cried in 2002 at the start of the Super Bowl when the Patriots ran onto the field as a team. Every one of us wiped away the tears and yelled something like “let’s go baby!” as our spouses looked at us with utter bewilderment.

We screamed with Kevin Garnett that anything is possible and we annoyed people across the country with our tendency to win it all so. damn. Often.

I bring this all up, not just to relish in the glory of yesteryears... but to point out, I’ a little pissed the NBA finals games start at 9pm.

Doesn’t anybody work? Game 2 on Sunday at 9pm? isn’t it proven that the NFL can generate massive ratings at 4pm? Can’t we do that rather than start my week off a little hungover? Sorry boss.

Staying up really late to watch your team ultimately lose is a double whammy! Weeknights at 9pm just feel obscene.

Sure you could make the argument that you affect the west coast fans by having it any earlier than 9, what with all their traffic and such.

But one thing I forgot to mention – Boston sports fans also only care about ourselves. This is about me.

All of this is a super long preamble to share a little of my NBA final excitement, since I love this game, and to introduce today’s guest Shawn Deloney Associate Director of Content for the Phoenix Suns. Shown and I conducted this interview in the fall, but it is so good we’re bringing it back.

He’s one of the most creative and inspiring young leaders in our industry so take a listen, and cheer on my Celtics... and if you look at our Youtube channel and I have bags under my eyes... it’s on you Adam Silver!