Changes in Blueberry Supply and the Impact on Demand

The Business of Blueberries

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by David Magaña of Rabobank, who is responsible for covering and analyzing the U.S. and North American fresh fruit and vegetable industries. Tune in to learn about what’s happening with blueberry supply and demand globally, trends in the fresh and frozen markets, and what Magaña sees as the drivers that will impact blueberry economics in the future.

“Over the past decade, global fresh blueberry exports expanded steadily, driven by (a) diversifying base of growing regions … countries with the highest growth rates in recent years include Peru, South Africa, Morocco, Mexico, Poland and Spain. (The) 2023-24 marketing season will be the first marketing year in recent history to see a negative year-on-year variation in global exports.” - David Magaña

Topics covered include:

• An introduction to Magaña and his role with Rabobank.
• A look at his updated global blueberry report (Blueberry Update 2023: Operational efficiency and premiumization will transform the blueberry industry).
• What Magaña sees for the future of the blueberry industry, and what producers and stakeholders have to look forward to.

Crop Report

The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you’ll hear from Mario Ramirez in Mexico and Daniel Bustamante in Peru. This was recorded on November 9, 2023.