Kicks, Fashion, and the Stylish Side of the NBA

Brown Men Won't Jump - NBA Basketball Podcast

Calling all sneakerheads! The time has finally come for us to chat about the NBA's robust impact on sneaker culture and fashion overall. This episode, Aswi is joined by the owner and founder of the Edura custom clothing brand, Hirey! Join us as we take a trip through the history of sneaker culture from the 70s to the present day. Then, HIrey pays homage to the custom kick designers who have influenced him and his brand. Of course, no conversation about kicks is complete without chatting about what our favorite kicks are! To round out the episode the boys list off their Top 3 Best and Top 3 Worst Dressed Ballers.

1:35 - Introducing the Incredibly Talented Hirey! Custom kick and clothing designer, Hirey, introduces himself and talks about his awesome brand, Edura. Find out how he got started and what led him to start a career in the custom game.

4:00 - The History of Sneaker Culture. From Converse jumping into the scene in the late 70s to Nike and Jordan in the 80s and 90s, to the early 2000s with Shaq, we discuss the different eras of kicks. What is it about basketball and sneakers that make them such a perfect pair? Other than Jordan what were some popular signature lines in the 90s? Did a young Aswi buy a pair of women's shoes at Marshalls or were they actually a pair of Iversons?

12:02 - Sneaker Culture Today. Where is sneaker culture now? Who is the undisputed Sneaker King in the NBA? What impact did the 2017 Nike deal have on kicks in the league? How has social media changed the landscape of kicks?

18:40 - Custom Kick Designers. Who are the folks making those viral custom kicks that players have been rocking on the court? Hirey talks about some of the custom kicks that his brand, Edura, have done for customers all over the country.

25:38 - Our Favorite Kicks. What kicks are Aswi's and Hirey's favorite to play basketball in? Are high-tops the only way to go or are mids and lows actually viable? What kicks do they wear when they just want to dress to impress? Enjoy as Aswi recalls a hilarious incident when Erik's need to dress to impress is dampened by the rain.

35:58 - Edura's Custom Clothing. It's all about the fit as Hirey talks about some of the custom clothing designs he's done. From jeans, to jackets, to backpacks, Edura has done some pretty crazy designs for popular YouTubers and TikTokers alike.

38:08 - Who are the Top 3 Best Dressed NBA Players? These days players' tunnel fits have become ingrained in the cultural zeitgeist of the NBA. Hear which players have consistently impressed with their style and swagger.

48:40 - Who are the Top 3 Worst Dressed NBA Players? Of course, if we are talking about the best dressed we HAVE to cover the worst dressed. Which players have a sense of style that is just...meme-worthy? Can a player be both among the best dressed AND the worst dressed?