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Now to Next with Nick Nanton Feat. Joey Coleman
Manage episode 279006561 series 2832848
Вміст надано Nick Nanton. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Nick Nanton або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Joey Coleman is the founder and “Chief Experience Composer” of Design Symphony, a customer experience branding firm, a renowned speaker, and the author of the best-selling book “Never Lose A Customer Again.” Joey has over 20 years of experience and a lot of hands-on knowledge due to an insane career path —his words. On today’s Now to Next episode, Joey shares his insights on his “First 100 Days® Methodology” in regards to keeping customers, the 8 phases of the customer experience, the eclectic career path that led to where he is today...and even some tips on the best time of day to use a four-wheeler to tow your brother (who is, of course, attached to a hang glider). This is one you won’t want to miss.
Timestamps:
- 2:22: Joey discusses his background
- 8:52: Creativity In Business
- 13:23: Joey's "Creativity In Business" course
- 19:30: Customer acquisition vs. customer retention
- 22:39: Joey's method, "The First 100 Days"
- 25:33: Why all business exchanges are, at their core, "Human to Human"
- 30:27: Customer experience vs. customer service
- 33:20: 8 Phases of the Customer Experience
- 33:45: Phase 1 - Assess
- 45:37: Phase 2 - Admit
- 46:50: Phase 3 - Affirm
- 50:51: Phase 4 - Activate
- 53:24: Phase 5 - Acclimate
- 54:40: Phase 6 - Accomplish
- 55:29: Phase 7 - Adopt
- 55:40: Phase 8 - Advocate
Resources:
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