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RD24: The Launch of the British Podcast Awards, Podcasting Challenges in China and Helping Your Podcast Stand Out
Manage episode 273652466 series 2800335
Вміст надано Richard Dally. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Richard Dally або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Welcome to episode 24 of the Richard Dally podcast where I bring you a UK perspective on the latest news and developments from the world of podcasting and Internet Radio
This week I look at the launch of the British Podcast Awards, some of the challenges faced by podcasters in China and three 3 hidden lessons of top podcasts that could help your own podcast stand out.
Websites and articles mentioned in the show:
British Podcast Awards launched - https://www.britishpodcastawards.com/blog/2017/2/5/british-podcast-awards-launch
Why does Podcasting in China seem to only have a limited appeal? - http://en.yibada.com/articles/190209/20170130/podcasting-china-why-limited-appeal-podcast-economy.htm
This Un-American Life: China’s Struggling Podcast Industry. What’s keeping Western-style podcasts from carving out a mobile entertainment niche in China? –[ http://www.sixthtone.com/news/un-american-life-china’s-struggling-podcast-industry
Spreaker updates download counting methodology to meet IAB guidelines - http://podcasternews.com/2017/01/31/spreaker-updated-how-it-counts-downloads/?utm_campaign=Revue%20newsletter&utm_medium=Newsletter&utm_source=revue
Spreaker Listener Analytics document - http://help.spreaker.com/kb/stats-and-analytics/listener-analytics-introduction
PodcastOne and Edison Research project looks at how effective brand advertising is in pod casts - http://rainnews.com/podcastoneedison-study-reveals-effectiveness-of-brand-advertising-in-podcasts/
http://www.prnewswire.com/news-releases/podcastone-chairman-norman-pattiz-announces-results-of-networks-brand-lift-studies-conducted-by-edison-research-300405404.html
Mark Ramsey discusses radio’s lost podcasting opportunity - http://www.markramseymedia.com/2017/02/radios-lost-podcasting-opportunity/
Jay Acunzo, for the Content Marketing Institute, 3 Hidden Lessons Behind Top Podcasts to Help Yours Stand Out - http://contentmarketinginstitute.com/2017/01/lessons-top-podcasts/
The show-notes for this episode are at http://www.richarddally.com/24
Contact me:
Twitter: @richarddally
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