How to Make B2B Marketing Exciting – Dan Ruby – Nobl9

Marketing B2B Technology

Mike is joined by Dan Ruby, VP of Marketing at Noble9, a leading reliability platform that helps manage and monitor application reliability. Dan discusses the challenges of marketing a product that aims to keep issues unnoticed by end users and how storytelling can make a traditionally "unexciting" product compelling and engaging.

The conversation also covers the importance of data-driven marketing, balancing brand building with lead generation, and innovative campaign strategies.

About Nobl9

Founded in 2019 by ex-Googlers Marcin Kurc and Brian Singer, Nobl9 is the premiere Service Level Objectives-based platform for driving a reliable digital experience. With a strong enterprise customer base as well as strategic investments from Cisco and ServiceNow, Nobl9 is recognized as a bleeding-edge solution to modernizing Site Reliability Engineering (SRE) strategies, ensuring that reliability is not measured primarily by availability, but rather by users' ability to do what they expect to be able to do within an application.

About Dan Ruby

Dan is an eighteen year veteran of digital marketing, with the vast majority of his experience coming as the head of marketing for various B2B SaaS organizations in the Boston area. He has been acquired at various points by Google and Snap, and is currently the VP of Marketing for Nobl9, a B2B SaaS platform for user-centric site reliability. He holds a Bachelor of Journalism from the University of Missouri as well as an MBA from Brandeis University. He occasionally teaches an undergraduate course on marketing at Bentley University.

Throughout his career, Dan has become increasingly stubborn about the fact that marketing must focus on creating value for potential leads, and is quite fond of telling anyone who will listen that "nobody gives a **** about your product, give them valuable information, not product pitches."

Time Stamps

00:00:42 - Dan Ruby's Career Journey
00:02:09 - Overview of Noble9
00:05:48 - Challenges in Marketing a Reliability Product
00:07:03 - Using Stories to Make Marketing Exciting
00:12:43 - Balancing Brand Building and Lead Generation
00:17:07 - Innovative Campaign Example: DORA
00:22:24 - The Importance of Partnerships in Marketing
00:22:41 - Best Marketing Advice Received
00:23:41 - Advice for New Marketing Professionals
00:25:44 - How to Contact Dan Ruby
00:26:18 - Closing Remarks

Quotes

"Marketing is such an interesting field. It takes pretty much any skill set and makes it useful.” Dan Ruby, VP of Marketing at Nobl9

"Nothing is boring if you can make it into a story that resonates." Dan Ruby, VP of Marketing at Nobl9

"You can find partners who believe in your product, believe in your company, believe in your people, who will work with you." Dan Ruby, VP of Marketing at Nobl9

Follow Dan:

Dan Ruby on LinkedIn: https://www.linkedin.com/in/danielruby/

Nobl9’s website: https://www.nobl9.com/

Nobl9 on LinkedIn: https://www.linkedin.com/company/nobl9inc/

Follow Mike:

Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/

Napier website: https://www.napierb2b.com/

Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/

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