MARKETING: Bridging the Gap Between Leadership and Sales for Exponential Business Growth

Business Owners Radio

Вміст надано Craig Moen & Shye Gilad | Business Owners | Entrepreneurship | Small Business, Craig Moen, and Shye Gilad | Business Owners | Entrepreneurship | Small Business. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Craig Moen & Shye Gilad | Business Owners | Entrepreneurship | Small Business, Craig Moen, and Shye Gilad | Business Owners | Entrepreneurship | Small Business або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

9M ago 31:43

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Could the secret to exponential business growth lie at the intersection of leadership and sales? Best-selling author and business growth consultant, Scott Edinger, joins us to map out this critical junction. His compelling insights light the path to bridging the disconnect frequently seen between leadership and sales. Scott’s approach is not about pushing products or services, but selling solutions - an approach that transforms how customers perceive their problems, ultimately leading to successful growth.
Get ready to challenge your preconceived notions on strategic purchases as we dive into our personal anecdotes about buying air conditioning in the sweltering Florida heat. Here, we uncover the importance of expertise and a diagnostic approach, even when it means going against a customer’s initial preferences. As we transition into our final discussion with Scott, he shares invaluable insights from his book "The Growth Leader", stressing the necessity of having meaningful conversations and creating emotional connections. Tune in for an enriching conversation that promises thought-provoking strategies and techniques for driving business growth.

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About Business Owners Radio:

Business Owners Radio is a podcast that brings you insights, inspiration, and actionable advice from successful entrepreneurs and business experts. Hosted by Shye Gilad and Craig Moen, our show aims to help you grow your business and achieve your goals. Join us every week for new episodes packed with valuable tips and resources.

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Розділи

1. Creating Value in Sales and Leadership (00:00:00)

2. Expertise and Trust in Sales (00:10:59)

3. Effective Communication for Business Growth (00:23:51)

242 епізодів

#Business #Craig Moen #Shye Gilad | Business Owners | Entrepreneurship | Small Business #Small Business #Entrepreneurship #MBA #Entrepreneur #Business Owners #Small Business Strategies