WMTW 150: Adele Revella author of Buyer Personas [Podcast]

Web Marketing That Works

“What we need to know is exactly what is on our buyer’s mind.” Adele Revella (Tweet this)

In this episode I talk with Adele Revella about the buyer persona – how and what to know about your ideal buyers.

Show-notes:

Key points

• Adele is the author of the book Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business, and the founder of the Buyer Persona Institute.
• Specialised interviews with buyers will help you get their persona.
• Get them to open up and tell you the story of their decision.
• 5 rings of buying insight:
  • Priority initiative ring of insight
  • Success factors insight
  • Perceived barriers insight
  • Decision criteria insight
  • Buyer’s journey

People mentioned

• David Meerman Scott

Links mentioned

• Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business
• Buyer Persona Institute

Get in touch with Adele

• Get free resources at BuyerPersona/Resources
• Go to her website at BuyerPersona.com
• Get her book at BuyerPersona.com/book
• Follow her on Twitter @buyerpersona

Season 1 is over, please wait for the comeback at Season 2.

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