Full-Funnel Insights With Toni Hohlbein, Part 1: Efficiency, Digital Twins, And SaaS Trends Selling The Cloud podcast

Full-Funnel Insights with Toni Hohlbein, Part 1: Efficiency, Digital Twins, and SaaS Trends

5M ago 26:03

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Вміст надано Accelerant Growth Solutions LLC, Mark Petruzzi, Cathy Minter, Paul Melchiorre, and Katerina Ostrovsky. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Accelerant Growth Solutions LLC, Mark Petruzzi, Cathy Minter, Paul Melchiorre, and Katerina Ostrovsky або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

In Part 1 of this episode of "Selling the Cloud," we sit down with Toni Hohlbein, CEO and co-founder of Growblocks, to explore the transformative power of full-funnel visibility in revenue operations.

Toni shares insights on the evolving role of RevOps, leveraging factory-like efficiency in B2B SaaS, the impact of digital twins on business planning, and navigating the current SaaS recession. We discuss the importance of precise metric tracking, the pitfalls of indiscriminate cost-cutting, and how Growblocks helps companies optimize their go-to-market strategies.

Guest: Toni Hohlbein, CEO of Growblocks

Co Hosts of Selling the Cloud: Katerina Ostrovsky and Mark Petruzzi.

Tony mentions CaC Payback quite a bit so let's define:

Customer Acquisition Cost Payback period is: How many months it takes to recoup the cost of acquiring a customer.

CAC Payback Period is calculated as:

Fully Loaded Sales and Marketing Expenses to Acquire New Customers

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - x 12

(CARR¹ from New Customers * Subscription Gross Margin Percentage)

¹CARR is Contracted Annual Recurring Revenue

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