Philipp Humm - The Art of Story Selling in Sales Conversations

Selling From the Heart Podcast

An introvert by nature, Philipp Humm’s mission is to help others discover the storyteller within each one of us.

Prior to starting his own storytelling business, Philipp worked for ten years in various roles, including Product Management at Uber, Consulting at Bain & Company, and Investment Banking at Blackstone.

He discovered his passion for performance arts (acting, improv & storytelling) in his time in NY while completing his MBA at Columbia Business School. Since then, he has honed his storytelling skills at the Mezrab School of Storytelling De Toneelmeester Acting School and Boom Chicago.

In his free time, Philipp shares stories at open mic nights in Amsterdam, moves his hips at regular Bachata parties, and plays Spikeball with friends.

SHOW SUMMARY

In this episode of Selling From The Heart, Larry Levine and Darrell Amy in an enlightening conversation with Philip Humm, the visionary behind the Story Selling Method. In this episode, discover the power of micro stories, or "connection stories," and how they can transform your sales approach. Learn the art of weaving relatable personal stories into your interactions to build trust, humanize the sales process, and overcome objections. Philip shares valuable insights and practical tips for sales professionals to create meaningful connections and enhance their storytelling skills

KEY TAKEAWAYS

• Connection Stories: Embrace the art of micro stories, sharing relatable personal experiences to build connections.
• Question Crafting: Develop thoughtful questions that prompt the other person to share their own stories, deepening the connection.
• Business Story Integration: Integrate relevant business stories into the conversation to showcase your approach, success stories, and overcome objections.
• Homework for Life: Practice daily reflection to identify and recall personal moments that can be turned into compelling stories.
• Continuous Improvement: Stay open to evolving your storytelling techniques, exploring how stories can be utilized at different stages of a sales conversation.

QUOTES

• "Selling from the heart means tuning into how I can help the customer become better at what they are."
• "Connection stories are not about perfection; they're about breaking the ice, building initial connections, and making the other person comfortable to share a story in return."
• "Tiny moments that touch your heart are incredible moments to share."
• "Homework for Life: Reflect on one moment each day that touched your heart, cultivating a wealth of stories over time."

Learn more about Philipp Humm:

LinkedIn: https://www.linkedin.com/in/philipphumm/

Learn more about Darrell and Larry:

Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/
Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/
Website: https://www.sellingfromtheheart.net/

Please visit BarnesandNobles to order your copy of the rerelease of the Selling from the Heart book.

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