Nick Ling, Part II: Pattern Brands

SelfMade Stories

Nick Ling is the co-founder and CEO of Pattern Brands, formerly known as Gin Lane. Gin Lane was founded in 2015 and helped launch over 50 startups, creating $15B of market value over 4.5 years. At the peak of their entrepreneurial success, Nick and his co-founder Emmett took a step back to find a solution to the burnout they and their peers were collectively feeling. This is what ultimately led to Pattern. Pattern Brands was founded with a central mission: to provide people with products and a community that creates space away from work and brings back a degree of mindfulness. In Part II, Brian and Nick discuss Pattern’s launch strategy and how to turn your first customers into evangelists for your brand. Pattern’s first brand, Equal Parts, launched in September of 2019. Its aim is to get more people in the kitchen and make home cooking an easily accessible activity for all. They provide thoughtfully designed, reasonably priced cookware and access to coaches who can give guidance from cooking tips to easy recipes based on what’s in your fridge. Pattern’s next brand is set to launch early 2020.