S08E12: The Recipe of Authenticity with VIP Guests Sahil Rahman & Rahul Vinod

Secrets to Win Big With Arjun Sen

Lifelong friends Sahil Rahman and Rahul Vinod said they opened RASA, a growing Indian fast-casual eatery, to make Indian food more accessible and to be a “bright spot” in people’s days. Sahil and Rahul grew up in the restaurant industry and witnessed the way that food impacted our community and spread joy. RASA, today, has expanded to 5 locations.

Founded by second generation restaurateurs, RASA has been named a Breakout Brand by Nation's Restaurant News, Best Concept Mid-Atlantic by Starchefs, highlighted in the Washington Post Fall Dining Guide, and featured on the cover of QSR Magazine's 40/40 list, which highlights emerging restaurant brands nationwide.

Here are some key insights from this week’s show:

- Just take the leap. We often regret the leaps we don’t take.

- New products start with authenticity and maintain consistency.

- Create an environment where everyone feels welcome.

- Service starts with the mindset of a tour guide.

- How we introduce new products defines them.

- Partnerships need positive intent, conscious effort, and commitment.

- Always be your authentic self.

Watch the video version here: https://youtu.be/5hsg7ToFwEg