Selling Pepsi & Netflix AutoPlay Psychology

Searching For SaaS

Вміст надано Searching For SaaS Podcast, Josh Ho, and Nate Bosscher. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Searching For SaaS Podcast, Josh Ho, and Nate Bosscher або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

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This week we talk about selling brown sugar water and why netflix would want you to watch more tv. Have you seen the Pepsi Where's my Jet documentary on netflix? They've got some interesting marketing strategies that we get into today on the show. Who knew that selling carbonated water could require next-level marketing? We've all hit that feature on netflix that auto-plays the next episode in the show. Why would netflix do that? It costs them more bandwidth, people go through shows faster, people aren't re-enforced to ask for more. What's going on here? Nate and Josh have some ideas. Want to hang out online? Come find us at @natebosscher and @jlogic on Twitter

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#Tech #Entrepreneur #Business #Searching For SaaS