EP. 116 - Building Effective Closed-Loss Programs in Account-Based Marketing

Scrappy ABM

Вміст надано Mason Cosby. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Mason Cosby або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

2M ago 12:49

MP3•Головна епізоду

In this episode of Scrappy ABM, host Mason Cosby discusses strategies for building effective closed-loss programs in account-based marketing. He provides insights on how to reengage past opportunities, segment audiences, and leverage various channels for successful outreach.

Best Moments:

(00:32) Introduction to closed-loss programs and their importance in Q4

(01:36) Segmenting closed-loss opportunities based on verticals and past objections

(02:17) Importance of reengaging through the same seller for higher success rates

(03:27) Utilizing marketing programming and content assets to overcome past objections

(04:34) Leveraging LinkedIn ads for targeted remarketing to closed-loss accounts

(05:29) The year-round potential of closed-loss programs

(06:31) Champion tracking as a strategy for reengaging closed-loss opportunities

(07:22) Customer win-back programs and their potential

(08:13) Time-based triggers for reengaging closed-loss opportunities

(09:04) Effective messaging strategies for reengagement

(10:24) Opportunistic triggers for reengagement, such as industry changes or personnel shifts

134 епізодів

#Entrepreneur #Business #Marketing #Mason Cosby